Published 8/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 4m | Size: 814 MB
Master E-Commerce Business Models: Explore B2C, B2B, Subscription, and Marketplace Strategies for Online Success
What you'll learn
Understand the fundamentals and evolution of e-commerce in the digital age
Define and analyze what a business model is and why it matters in online business
Explore key e-commerce models including B2C, B2B, C2C, and D2C
Identify and evaluate emerging models like subscription and marketplace models
Break down revenue models and understand how online businesses make money
Analyze cost structures, customer segments, and value propositions
Apply strategic theories like the Long Tail, Network Effects, and Disruptive Innovation
Learn how to adapt e-commerce models to new trends such as AI, Web3, and mobile commerce
Avoid common mistakes in designing or implementing a business model
Develop a sustainable long-term strategy for launching or scaling an online business
Requirements
No prior experience in e-commerce or business is required - this course is designed for beginners and intermediate learners alike
A basic understanding of how online shopping or digital platforms work will be helpful but not necessary
Curiosity and willingness to learn about different online business models and strategies
Description
In today's digital economy, understanding e-commerce business models is no longer optional - it's a critical skill for aspiring entrepreneurs, digital marketers, and business professionals. Whether you're launching your first online store, scaling a marketplace, or exploring subscription-based revenue, the structure and sustainability of your business model will define your success. This comprehensive course, "E-commerce Business Model," is designed to give you a strategic, structured, and up-to-date understanding of the most vital concepts in the world of online business.Throughout this course, we'll explore both foundational models and cutting-edge innovations that are shaping the future of e-commerce. We begin with an introductory section that sets the stage for everything that follows. In Section 1, you'll get a clear overview of what e-commerce really is and how it has evolved over time. We'll also demystify the term "business model" and explain why model thinking is a powerful tool for every entrepreneur and business leader.In Section 2, we dive deep into the core e-commerce business models that dominate the industry. You'll learn about the Business-to-Consumer (B2C) model, which powers giants like Amazon and Walmart, as well as the Business-to-Business (B2B) model used in wholesale and manufacturing. We'll also cover the Consumer-to-Consumer (C2C) model, best exemplified by platforms like eBay, and the Direct-to-Consumer (D2C) model that's driving growth for independent brands through platforms like Shopify and Instagram. Each lecture in this section explores real-world applications, benefits, and challenges, giving you a practical understanding of how these models function in the real world.Moving into Section 3, we examine emerging and hybrid models that are reshaping the landscape. You'll explore the subscription model, which creates recurring revenue and customer loyalty, and the marketplace model, which connects buyers and sellers at scale, like Etsy, Uber, and Airbnb. These models are particularly valuable in a digital-first world where customer relationships and scalable platforms are more important than ever.Next, in Section 4, we go beneath the surface and look at the mechanics of business models - the structural elements that determine profitability and growth. We cover revenue models such as product sales, freemium, commissions, and ads. We'll also dive into cost structures, value chains, customer segmentation, and value propositions. This section ensures you not only know what a business model is, but how it works, what makes it sustainable, and where it can be optimized.In Section 5, we connect your learning with strategic business theories that have proven essential in the digital commerce space. These include The Long Tail Theory, which explains how niche products can be just as profitable as bestsellers; Network Effects, which describe how platforms become more valuable as more users join; and Disruptive Innovation, which outlines how small companies can overtake large incumbents by leveraging new technologies and business models. These lectures will help you think like a strategist, not just an operator.Finally, in Section 6, we bring everything together and help you look ahead. You'll learn how to adapt your model to future trends like artificial intelligence (AI), Web3, and mobile commerce. We'll also highlight common mistakes entrepreneurs make when designing or executing their models and share practical advice for long-term strategy and sustainable growth. This wrap-up section ensures you leave the course with not just knowledge, but clarity and confidence about what steps to take next.By the end of this course, you'll have a complete understanding of the e-commerce business model landscape, the tools to assess or design your own model, and the strategic insight to future-proof your business. Whether you're launching a new venture, working in e-commerce, or advising businesses as a consultant or strategist, this course will provide you with both the big picture and the actionable details you need to succeed in the digital marketplace.Join us today and gain the knowledge to build, scale, or transform an e-commerce business with confidence. Let's get started!
Who this course is for
Aspiring entrepreneurs looking to start an online business and choose the right business model
E-commerce beginners who want to understand how digital business models work
Business students or professionals seeking practical insights into online business strategy
Digital marketers, freelancers, and consultants aiming to enhance their knowledge of e-commerce structures
Anyone interested in launching, managing, or optimizing an e-commerce venture using proven models and frameworks
Homepage:
Код:
https://www.udemy.com/course/e-commerce-business-model/
Screenshots
Download link
rapidgator.net:
Код:
https://rapidgator.net/file/05e5e0fdb91b3269a593400c5c6b074b/lkvtj.Ecommerce.Business.Model.rar.html
nitroflare.com:
Код:
https://nitroflare.com/view/9CBC5BE0E38A934/lkvtj.Ecommerce.Business.Model.rar
