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The Agile Brand Guide: Digital Experience Platforms: 2024 Edition (The Agile Brand Guide®) by Greg Kihlstrom, Rupali Jain
English | August 5, 2024 | ISBN: N/A | ASIN: B0DCC2767C | 158 pages | EPUB | 0.51 Mb
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand's marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization's website and the platform that powers that site are still a critical hub in a brand's customer experience. This is one of the reasons a DXP is so important.
In this first edition in this internationally best-selling series of books on marketing technology concepts and platforms, Digital Experience Platforms are explored and demystified. The book explores marketers' need to find the best DXP for their brand, as well as the roles a Digital Experience Platform should play, the different types on the market, as well as how to initially evaluate platforms, then how to best implement a DXP once you have selected it.
Drawing on Kihlström's experience working as an advisor to some of the world's leading brands, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Digital Experience Platforms in their organizations. The book also features a foreword from Rupali Jain, Chief Product Officer at leading DXP provider Optimizely, as well as contributions from thought leaders and experts at Horizontal, Optimizely, Sitecore, Verndale, and more.
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The Agile Brand Guide to Digital Asset Management: Organize, Optimize, and Scale Your Content for Maximum Marketing Impact (The Agile Brand Guide®) by Greg Kihlstrom
English | November 25, 2024 | ISBN: N/A | ASIN: B0DP1MSWZ7 | 203 pages | EPUB | 0.54 Mb
The Marketer's Guide to Digital Asset Management
Empower your team, streamline your content, and elevate your brand.
In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer's strategy. The Marketer's Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today's multi-channel, data-driven marketing. Written by Greg Kihlström, a marketing technology expert and trusted advisor to top global brands, this book demystifies DAM and provides actionable insights to help marketing teams transform their approach to content.
Inside, you'll learn how DAM can become your team's competitive advantage by:Centralizing and Streamlining Content: Discover best practices for organizing and managing assets, making it easy for teams to locate, adapt, and deploy content quickly and consistently across all channels.Enhancing Brand Consistency and Efficiency: Learn how to automate workflows, manage approvals, and maintain brand coherence, reducing time-to-market and eliminating costly redundancies.Integrating DAM with Advanced Martech: Gain insight into integrating DAM with customer data platforms, AI-powered personalization engines, and analytics to maximize ROI and drive engagement.Preparing for Emerging Trends: Explore the future of DAM with shoppable content, immersive experiences, and AI-driven asset creation, ensuring your strategy stays ahead of the curve.Greg Kihlström's expertise in marketing technology and his experience advising top brands on martech platform investments and implementation make this guide an essential resource for marketers who want to maximize the impact of their DAM system. Whether you're setting up a DAM from scratch, optimizing an existing system, or ready to expand your strategy, The Marketer's Guide to Digital Asset Management will equip you with the tools to turn your DAM into a powerful asset that elevates your marketing efforts and strengthens your brand.
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The AI Advantage: Winning with Intelligence by Laura A. Kingsley
English | January 28, 2025 | ISBN: 1456662511 | 232 pages | EPUB | 0.59 Mb
Discover the Strategic Edge in a Tech-Driven World
In a rapidly evolving digital landscape, mastering the art of artificial intelligence is not just an option; it's a necessity. The AI Advantage: Winning with Intelligence is your definitive guide to navigating this transformative technology, providing insights that can revolutionize your business model and propel you into the future.
This insightful book demystifies the complexities of AI, taking you through an enlightening journey from understanding the basics to implementing advanced AI strategies in various sectors. Dive into chapters that reveal how AI can dramatically enhance customer experiences, streamline operations, and redefine financial practices. With real-world case studies and practical strategies, you'll discover how companies have successfully harnessed AI to unlock unprecedented growth and efficiency.
Envision the potential of AI as a powerful tool to not only keep pace but to stay ahead in highly competitive markets. Picture your business leveraging the full potential of AI in marketing, finance, human resources, and beyond, as you navigate through its comprehensive chapters. Whether you're running a small enterprise or scaling AI across large corporations, this book offers tailored strategies to overcome obstacles and seize AI-fueled opportunities.
Take the next step in your AI journey by cultivating a thriving AI-ready culture within your organization. Discover how to set actionable objectives, measure AI impact effectively, and avoid common implementation pitfalls with expert guidance. Embark on this essential read, and equip yourself with the tools and insights needed to lead your industry in this tech-driven era. The AI Advantage is not just a book; it's your roadmap to success in the age of artificial intelligence.
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The AI Wealth Code 2.0: How to Automate, Scale & Dominate the Digital Economy: Unlock the Hidden AI Strategies That Create Million-Dollar Revenue Streams by Michael Fink
English | February 15, 2025 | ISBN: N/A | ASIN: B0DXD9S92F | 198 pages | EPUB | 0.59 Mb
The AI Wealth Code 2.0: How to Automate, Scale & Dominate the Digital Economy
Unlock the Hidden AI Strategies That Create Million-Dollar Revenue Streams
The future of wealth is AI-powered. Are you ready to automate, scale, and dominate?
We are living through the biggest financial revolution in history-one where AI is creating millionaires faster than ever before. The question is: Are you leveraging AI to build automated income streams, or are you falling behind?
The AI Wealth Code 2.0 is the ultimate blueprint for building AI-driven businesses that generate passive income 24/7, scale infinitely, and dominate the digital economy. Whether you're an entrepreneur, investor, or business owner, this book reveals step-by-step AI strategies to turn automation into wealth.
What If You Could Build a 7-Figure Business Without Employees?
With the rise of AI-driven automation, traditional business models are obsolete. Those who master AI-powered wealth creation will own the future economy. Inside this book, you'll learn exactly how to leverage AI tools, automate business processes, and build income streams that scale-without human labor.
This is NOT just another business book-it's a complete AI Wealth System!
In This Book, You'll Discover:✔ The AI Business Revolution - How AI is creating the greatest financial opportunity in history (and how you can capitalize on it NOW).
✔ The AI Wealth Formula - The exact 4-step system to automate, scale, and dominate any AI-powered market.
✔ How to Build an AI-Driven Online Business - From AI-powered content creation to AI-driven e-commerce, learn how to make money on autopilot.
✔ AI in Investing, Crypto & DeFi - How AI is reshaping passive investing, algorithmic trading, and digital asset wealth-building.
✔ Scaling to 7-Figures Using AI - AI-driven marketing, automation, and customer acquisition strategies that create exponential growth.
✔ AI & Web3: The Future of Decentralized Businesses - How AI + blockchain is creating the next trillion-dollar industries.
✔ Avoiding AI Wealth Traps - The biggest AI automation pitfalls and how to future-proof your digital empire.
Bonus: Get Access to the Ultimate AI Wealth Toolkit!
Included inside: Exclusive AI tools, case studies of AI entrepreneurs, and advanced strategies for maximizing AI-powered income streams.
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The AI-Driven Transformation of IT: A Leader's Guide to Navigating the Future of IT Infrastructure by Edgardo Fernandez Climent
English | August 13, 2024 | ISBN: N/A | ASIN: B0DD4SBCKM | 208 pages | EPUB | 4.41 Mb
In this groundbreaking and authoritative guide, "The AI-Driven Transformation of IT," IT leaders and business executives will find a comprehensive roadmap for navigating the transformative power of Artificial Intelligence (AI) in IT infrastructure. This book is a must-read for anyone seeking to harness the potential of AI to drive business transformation, improve efficiency, and stay ahead of the curve in the rapidly evolving IT landscape.
Part 1: Setting the Stage
- Explore the AI revolution and its impact on IT, including the convergence of AI, big data, and cloud computing.
- Discover the building blocks of AI-ready infrastructure, from hardware and software considerations to data storage and management.
Part 2: Transforming IT Operations
- Learn how AI-powered IT operations can move from reactive to predictive, leveraging AIOps for proactive monitoring and automated remediation.
- Understand how AI can automate IT infrastructure management, from resource allocation to capacity planning and incident response.
- Protect your organization from unique AI security challenges, including data poisoning and adversarial examples.
Part 3: Aligning IT with Business Transformation
- Delve into the critical importance of data quality, governance, and management for AI success.
- Evaluate AI-as-a-Service (AIaaS) offerings and strategies for adoption and integration.
- Explore the evolving role of IT in the AI-driven organization, including fostering collaboration, developing new skills, and building a culture of innovation.
Part 4: The Future of IT
- Stay ahead of emerging trends shaping the future of IT infrastructure, including edge computing, quantum computing, serverless computing, and blockchain technology.
- Prepare for the future of work, where AI will reshape IT staffing and skills, and continuous learning and professional development are essential.
- Develop a roadmap for AI-driven IT transformation, including assessing readiness, building a business case, and measuring success.
Get ready to unlock the full potential of AI in your organization and drive business transformation with "The AI-Driven Transformation of IT."
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The AI-Enabled SDLC
English | 2025 | ISBN: 9781098176129 | 114 Pages | EPUB | 9 MB
Like CI/CD, vulnerability remediation, and cloud adoption before it, the use of generative AI (GenAI) is no longer a research project or recommended practice. It's a necessity and a competitive advantage. GenAI has the potential to help your engineering team create and deliver more efficiently and smoothly, with higher quality and less cognitive load, than ever before. But in order to realize these potential benefits, tech leaders need to know how to apply it effectively throughout the phases of your SDLC.
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The American Dream : A Cultural History By Lawrence R. Samuel
2012 | 258 Pages | ISBN: 0815610076 | EPUB | 1 MB
There is no better way to understand America than by understanding the cultural history of the American Dream. Rather than just a powerful philosophy or ideology, the Dream is thoroughly woven into the fabric of everyday life, playing a vital role in who we are, what we do, and why we do it. No other idea or mythology has as much influence on our individual and collective lives. Tracing the history of the phrase in popular culture, Samuel gives readers a field guide to the evolution of our national identity over the last eighty years. Samuel tells the story chronologically, revealing that there have been six major eras of the mythology since the phrase was coined in 1931. Relying mainly on period magazines and newspapers as his primary source material, the author demonstrates that journalists serving on the front lines of the scene represent our most valuable resource to recover unfiltered stories of the Dream. The problem, however, is that it does not exist, the Dream is just that, a product of our imagination. That it is not real ultimately turns out to be the most significant finding about the American Drea, and what makes the story most compelling.
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The American Game: History and Hope in the Country of Lacrosse by S. L. Price
English | May 20, 2025 | ISBN: 0802164730 | True EPUB | 560 pages | 15.96 MB
From "the master of new journalism [who always] hits it over the fence" (New York Times) and "one of the finest writers on sports anywhere" (USA Today), the scintillating story of lacrosse-the game invented by the Haudenosaunee, played with more passion than any other, that stubbornly mirrors America's ongoing struggle with inclusivity
Nearly a millennium ago, Native Americans created lacrosse as a means of training warriors and settling disputes. Co-opted by whites in the late 1800s, played for a century largely at elite east coast colleges, over the past thirty years lacrosse has exploded around the world, becoming the fastest growing sport in the U.S. while exposing the fault lines of prejudice and privilege that continue to dog its image. At the same time, the spiritual nature and dazzling style of the Native game has been elevated to center stage as the brilliant Haudenosaunee (Iroquois) play as a nation unto themselves, maintaining their deep traditions and hoping for inclusion in the 2028 Olympics.
Based on seven years of research and observation and crafted with consummate skill, The American Game takes readers inside a unique cultural landscape that nonetheless reflects the wider world. Fluidly weaving in compelling action on the field from World Championships to tense NCAA tournaments, Price also chronicles the controversies and anomalies that have in many ways defined lacrosse. Racism stubbornly persists-and the Haudenosaunee have endured plenty in their rise-yet few mainstream entities have done more than lacrosse to champion the Native American experience. The Duke rape case and the murder of Yeardley Love still resonate, reinforcing the sport's elite "laxbro" image, yet women remain the core force powering its astonishing boom. Lacrosse's longtime link with Wall Street endures, but its bond with elite military service is just as remarkable.
Price introduces legendary individuals from Jim Brown (some say he was even better at lacrosse than football), Black superstar Kyle Harrison and the brilliant Iroquois stickman Lyle Thompson, to famed coaches Lars Tiffany and Kelly Amonte Hiller and Onondaga faithkeeper Oren Lyons. All of them, and all who play the game, pay homage to the mystical qualities of the lacrosse stick, which American coaching icon Bill Tierney calls "the thing that makes you special." A masterpiece of narration and investigation, The American Game is the powerful story of a sport that, perhaps more than any other, captures the complexity of America in its ongoing effort to achieve a more perfect union.
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The American Political Scandal : Free Speech, Public Discourse, and Democracy By David R. Dewberry
2015 | 241 Pages | ISBN: 1442242914 | EPUB | 1 MB
In this holistic examination of political scandal in the United States, David Dewberry argues convincingly that such scandals follow a consistent narrative centered largely on media coverage and politician performance rather than the actual corruption or ethics violation committed. In making this argument, he also provides an analytical framework for understanding the patterns underlying scandals regardless of their unique political contexts. Dewberry dissects four major examples--Teapot Dome, Watergate, Iran-Contra, and Clinton/Lewinsky--and explores the roles of various constituencies involved in creating, reacting to, and mediating the scandal. What is the true role of journalism within the context of scandal? What persuasive techniques do politicians employ to develop and perpetuate scandals? What motives and values bring scandals to a close? In addition to the core cases, Dewberry incorporates briefer examples from contemporary and ongoing controversies including Anthony Weiner's sexting scandal, money and sex in Congress, how cover-ups have gone digital, and Chris Christie's Bridgegate. The result is a fascinating and thoughtful look at the relationships among political discourse, free speech, and democracy.
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The American Teacher : Foundations of Education By Donald H. Parkerson; Jo Ann Parkerson
2008 | 353 Pages | ISBN: 0415963869 | EPUB | 1 MB
The American Teacher is a comprehensive education foundations text with an emphasis on the historical continuity of educational issues and their practical application in the classroom. Aspiring teachers enter the classrooms with an innate optimism, and the challenge of The American Teacher is to engage them and to provide meaningful direction to channel their idealism. By reconnecting individuals with their society, community, and workplace, this engaging text provides education students with a grounding in their profession and an understanding of how important social and political issues affect educational practice.
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The Américas Award: Honoring Latino/a Children's and Young Adult Literature of the Americas By Laretta Henderson (editor)
2015 | 229 Pages | ISBN: 1498501605 | EPUB | 1 MB
First awarded in 1993, the Américas Award is given in recognition of books that authentically and engagingly portray Latino/as in Latin America, the Caribbean or the United States. By combining both and linking the Americas, the award reaches beyond geographic borders, as well as multicultural-international boundaries, focusing instead upon cultural heritages within the hemisphere. The Award is unique in that selects Latino/a youth literature for classroom use and in that it focuses on the entire Western Hemisphere. Scholars from the fields of literature, education, lbrary science, and theater engage with Latino/a Critical Race Theory (LatCrit) in this ecollection of essays about the Américas Award, the Award-winning and honored books, and the contexts in which the books are used. This collection offers essays on the history of the award, close readings of Award-winning and honored books situated in the classroom, and discussions of how best to use the books in the classroom, library and theater.
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The Analects (Collins Classics) by Confucius, James Legge
English | December 16, 2025 | ISBN: 0008663912 | 128 pages | PDF | 4.30 Mb
HarperCollins is proud to present its range of best-loved, essential classics.
'The wise are free from perplexities; the virtuous from anxiety; and the bold from fear.'
Born Kong Qiu (孔丘) in what is now eastern China, Confucius began teaching a harmonious way of life based on humility, respect and the careful study of the ancients in the late sixth century BCE. Living conscientiously throughout the highs of his political career and struggles of self-imposed exile, his philosophy became so influential that, in the West, Confucianism became a byword for the tradition itself.
A collection of his teachings compiled by his followers after his death, The Analects has for millennia attracted admirers all over the world and represented a cornerstone in East Asian thought, emphasising compassion, sincerity, and personal and social moral responsibility.
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The Analysis of Knowledge By Ledger Wood
2015 | 266 Pages | ISBN: 1138906700 | EPUB | 1 MB
Originally published in 1940. Firstly, this book seeks to combine epistemology and the new developments of the time in psychology. It holds that no epistemology can be sound if it is psychologically defective, nor can a psychological analysis of knowledge be philosophically naïve. Secondly, it attempts to suggest a single structural pattern underlying every type of cognitive situation. Offering a significant reorientation to epistemological thought of its time, this work considers perception, sense and memory and examines the referential theory of knowledge. It is a lucid and precisely organised reading and analysis of knowledge.
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The Anatomy and Physiology Textbook for Midwives
English | 2025 | ISBN: 1032130849 | 403 Pages | PDF EPUB (True) | 155 MB
This textbook follows the journey from preconception to the puerperium. Divided into six parts, it begins with foundational material before moving onto reproduction, embryology and fetal development. The central sections of the book consider maternal changes and adaptations during pregnancy, the intrapartum period, and the puerperium and transition from fetal to neonatal life. The book finishes with a section looking at lactation. Containing numerous full colour illustrations, each chapter includes 'Application to practice 'boxes, 'challenge' sections and 'interrupters' to help you consolidate your learning. The text is accompanied by a downloadable interactive workbook to complete as you read.
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The Angel out of the House : Philanthropy and Gender in Nineteenth-Century England By Dorice Williams Elliott
2002 | 285 Pages | ISBN: 0813920884 | EPUB | 1 MB
Was nineteenth-century British philanthropy the "truest and noblest woman's work" and praiseworthy for having raised the nation's moral tone, or was it a dangerous mission likely to cause the defeminization of its practitioners as they became "public persons"? In Victorian England, women's participation in volunteer work seemed to be a natural extension of their domestic role, but like many other assumptions about gender roles, the connection between charitable and domestic work is the result of specific historical factors and cultural representations. Proponents of women as charitable workers encouraged philanthropy as being ideal work for a woman, while opponents feared the practice was destined to lead to overly ambitious and manly behavior. In The Angel out of the House Dorice Williams Elliott examines the ways in which novels and other texts that portrayed women performing charitable acts helped to make the inclusion of philanthropic work in the domestic sphere seem natural and obvious. And although many scholars have dismissed women's volunteer endeavors as merely patriarchal collusion, Elliott argues that the conjunction of novelistic and philanthropic discourse in the works of women writers-among them George Eliot and Elizabeth Gaskell, Hannah More and Anna Jameson-was crucial to the redefinition of gender roles and class relations. In a fascinating study of how literary works contribute to cultural and historical change, Elliott's exploration of philanthropic discourse in nineteenth-century literature demonstrates just how essential that forum was in changing accepted definitions of women and social relations.
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The Animist Imagination in East Asian Cinema
by Pao-chen Tang
English | 2025 | ISBN: 9048563992 | 246 Pages | True ePUB | 5.6 MB
Whispering winds, speeding trains, wandering balloons, and swirling snowflakes―these are the living entities that humans find themselves enmeshed with in their ecological co-flourishing in contemporary East Asian cinema. Pao-chen Tang theorizes and analyzes this animist imagination―a new mode of filmmaking that delves into both the definition of the cinematic medium and how to live with the nonhuman. Moving images are animate beings and the animism of cinema further compels an eye-opening vision to examine East Asian history and ecological anxieties of our times. The shamanic protagonists of the animist imagination transform the worldly and medial figurations onscreen into thought experiments on human-nonhuman relationality, modelling for the viewers anti-anthropocentric forms of existence and action. The book distills this form of agency through a systematic analysis of narrative structures, stylistic devices, and cultural implications in a stunning demonstration of a world viewed and enacted otherwise.
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The Annotated We : A New Translation of Evgeny Zamiatin's Novel By Vladimir Wozniuk; Evgeny Zamiatin
2015 | 217 Pages | ISBN: 1611461782 | EPUB | 1 MB
The AnnotatedWe represents the first fully annotated translation of Evgeny Zamiatin's classic novel in English. Generally recognized as the first modern anti-utopian novel, Zamiatin's We has puzzled scholars and critics alike, for it is both serious and playful, full of games. Long considered to be enigmatic, it stands out as unique among his works, and its importance is beyond doubt, for it not only holds the distinction of being the first work of its kind, but is also widely believed to have provided thematic elements for the two most famous dystopian works of the twentieth century, Aldous Huxley's Brave New World and George Orwell's Nineteen Eighty-Four. This new English translation employs language and syntax that mirror the precision and economy of Zamiatin's Russian in his "poem in prose." The commentary that accompanies the text sheds light on Zamiatin's use of language as well as on the broad array of allusions that mark it, while at the same time suggesting many previously unacknowledged sources for the novel's playfulness.
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Stefano Valente, "The Antiatticist: Introduction and Critical Edition "
English | ISBN: 3110401479 | 2015 | 322 pages | EPUB | 16 MB
The so-called Antiatticista is a Greek Atticistic lexicon crucial for understanding the Atticism of the 2nd cent. CE. The anonymous author approved a broader idea of Attic language in contrast to the most rigorous Atticists. For this (polemic) purpose, he used some older sources (in particular Hellenistic ones, such as Aristophanes of Byzantium) where he could find rich quotations from classical authors, especially from comic poets. Given that many of them are no longer extant, this work now represents the only source for them. The first critical edition of this lexicon is prefaced by a survey of its textual tradition, direct and indirect, which concerns its relationship to the Byzantine lexicon Synagoge. The authorship, the typology, and the sources of the work are also investigated. The unedited annotations by David Ruhnkenius for his planned edition of the text are appended. Comprehensive indexes are provided at the end of the book.
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The Appetizer Deck: 30 Simple, All-Occasion Recipes by Kiera and Cole Stipovich
English | February 4, 2025 | ISBN: 1797233459 | 30 pages | MOBI | 32 Mb
Adapted from the bestselling Ultimate Appetizer Ideabook, this portable card deck features 30 ready-in-a-snap recipes that hold a world of appetizer inspiration.
Appetizers are the foundation of any gathering. They offer a tasty welcome, get guests mingling, and fuel good vibes long into the wee hours. This deck includes everything you need to throw a delicious event or get-together with ease. Fun and uncomplicated recipes range from little nibbles, dips, and crostini to fruit, veggies, meat-forward bites, and desserts.
Browse the deck and select one recipe or mix-and-match to create a delectable spread with such options as:Maple-Bourbon PecansSavory Shortbread with Jalapeno + CheddarWarm Vidalia Onion DipHalf-Dollar Crab CakesCoconut Latte TrufflesAnd more!Each of the 30 recipe cards features a vivid color photo and a folded format that makes it easy to set against a counter while cooking up your party bites. An included booklet contains building-block recipes to take your appetizer game up a notch and menu ideas to kick-start party planning for groups of any size.
BESTSELLING COOKBOOK INSPO: The bestsellingUltimate Appetizer Ideabookis transformed into a mobile party guide you can consult for inspiration any time or take on the go for vacation or special event hosting.
PARTY PLANNING MADE FUN: Sort and pair recipe cards to easily create visual menus for your next gathering. This handy format lets you plan out your spread or pull cards at random for an instant, impromptu party plan.
APPETIZER IDEAS FOR ANY OCCASION: These recipes feel special and celebratory enough for any occasion and any time of the year, from New Year's Eve parties to summertime picnics, Thanksgiving appetizers to Christmas nibbles, and much more.
Perfect for:Home cooks of all levelsHost or hostess giftPeople who love to hostGift-givers looking for a holiday or housewarming present or anytime gift for foodiesMother's Day, Father's Day, or graduation gift ideaFans of Ultimate Appetizer Ideabook, Platters and Boards, and Graze
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David Philipp Lorenz, "The application of sustainable development principles to the theory and practice of property valuation"
English | 2009 | pages: 300 | ISBN: 3866440898 | PDF | 7,7 mb
This dissertation is an exploration into the fields of sustainable development, property investment and valuation. It investigates the rationale for immediately and rigorously integrating sustainability issues into property valuation theory and practice and proposes theoretical and practical options for valuers on how to address sustainability issues within valuation reports. It is argued that the perception of property as a commodity is changing to emphasize sustainable design features and performance characteristics as important determinants of a property's worth and market value.
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