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Brand Licensing For Dummies by Steven Ekstract, Stu Seltzer
English | May 28th, 2025 | ISBN: 1394290179 | 258 pages | True PDF | 3.15 MB
Your guide to profiting from the world of licensing
The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. BrandLicensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.
* Discover why licensing is valuable to licensors and licensees alike
* Explore licensing agreements and different types of deals
* Learn how to spot a valuable licensing opportunity
* Negotiate solid licensing deals using the latest strategies
This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.
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BrandJitsu: Move Your Brand from "Meh" to Memorable by Michael Dargie
English | April 29th, 2025 | ISBN: 1459754719 | 272 pages | True EPUB | 7.46 MB
Your brand is the most important part of your business - it's a living thing. Learn to find, shape, and share your brand story with the world.
Consider this: every individual and business tells a story to the world, and that story is their brand. It's alive, constantly developing, experienced in real time by everyone around it. Now ask yourself, Are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing chaos everywhere it goes? Or, perhaps even more tragic, is it sitting in a corner sulking, wondering why no one notices it?
BrandJitsu™ is a practical and effective way to strengthen your living brand, like a muscle, so that it tells the story you want it to tell - a meaningful and memorable tale that will not just attract the attention of your ideal customers but also the best employees, partners, and suppliers.
Mastering BrandJitsu™ won't take years. It's a skill that can be quickly learned and applied as soon as you finish reading this book. It teaches you to sharpen your focus, strategically align your brand's DNA, and ensure your story is not just heard but felt, leaving a lasting impression on everyone it touches.
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Break the Frame: Conversations with Women Filmmakers
by Kevin Smokler
English | 2025 | ISBN: 0197619762 | 272 Pages | True ePUB | 4.6 MB
A diverse group of women filmmakers speak for themselves about their careers and their work
In the twenty-first century alone, women filmmakers have succeeded at directing every size, genre, and style of motion picture. Their movies have won Oscars (Free Solo), made actors into household names (Jennifer Lawrence in Winter's Bone), received induction into the Library of Congress's National Film Registry (Real Women Have Curves), and become worldwide box office phenomena (Captain Marvel, Deep Impact). Nevertheless in 2023, the year of Barbie, women directed only 12% of the top 250 movies in America. demonstrating how far moviemaking remains from gender parity. When women filmmakers succeed, they do so against these odds.
Break the Frame is a collection of 24 career-spanning interviews with America's celebrated, reigning, and rising women filmmakers. Each conversation considers the director's complete filmography as a map of their evolving artistry and evidence of their unassailable contributions to a historically misogynist industry. Author Kevin Smokler listens as women filmmakers speak to the struggle and triumphs of developing and directing movies that are shaping how the film business sees women in the director's chair, and how their audiences see themselves and each other. This book is both an opportunity and invitation to devote one's time, admiration and enthusiasm to movies directed by women.
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Breathing Hearts: Sufism, Healing, and Anti-Muslim Racism in Germany
by Nasima Selim
English | 2024 | ISBN: 1805391984 | 282 Pages | PDF | 4.3 MB
Sufism is known as the mystical dimension of Islam. Breathing Hearts explores this definition to find out what it means to 'breathe well' along the Sufi path in the context of anti-Muslim racism. It is the first book-length ethnographic account of Sufi practices and politics in Berlin and describes how Sufi practices are mobilized in healing secular and religious suffering. It tracks the Desire Lines of multi-ethnic immigrants of color, and white German interlocutors to show how Sufi practices complicate the post secular imagination of healing in Germany.
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Breathing Mindfulness: Discovering the Riches at the Heart of the Buddhist Path by Sarah Shaw
English | May 13th, 2025 | ISBN: 1611807182 | 360 pages | True EPUB | 1.00 MB
Explore the life-changing practice of ānāpānasati, or breathing mindfulness-one of the most popular and foundational Buddhist meditation practices.
Whether you practice vipassana, samatha, or any type of practice that develops concentration, this book will be a revelation. "Breathing mindfulness" meditation is a cornerstone of Buddhist practice, believed to be key to the Buddha's own enlightenment. This powerful technique fosters a harmonious blend of awareness and tranquility, guiding practitioners toward profound meditative states and deeper wisdom. Yet, even among those who practice one strand or another of this practice, there is a treasure trove of variety and richness to discover.
Oxford University scholar and practitioner Sarah Shaw guides readers through the history and contemporary interpretations of breathing mindfulness, emphasizing the Pali or Southern tradition of Buddhism. In this in-depth study, she examines:
* The Ānāpānasati Sutta, the foundational Buddhist text on breathing mindfulness;
* The systematization of the practice through the commentarial texts like Vimuttimagga (The Path to Freedom) and Visuddhimagga (The Path of Purification);
* Intriguing, lesser-known systems of esoteric Theravada breath meditation nearly lost to history;
* The history and variety of the practice within the Thai Forest tradition, looking at key figures including Ajahn Sao, Ajahn Maha Boowa, Ajahn Lee, Ajahn Chah, and Ajahn Thate;
* Key figures in Myanmar, including Mingun Sayadaw, Sunlun Sayadaw, Webu Sayadaw, Mahasi Sayadaw, and Pa Auk Sayadaw;
* Other influential innovators like U Ba Khin, S.N. Goenka, Ajahn Buddhadasa, and Ayya Khema;
* The importance of breath meditation and its complex relationship to the insight meditation (vipassana) movement;
* And the influence of breathing mindfulness within other Buddhist traditions and beyond, including Indic traditions, Chinese traditions, Zen, Tibetan Buddhism, and more.
Shaw's exploration reveals the enduring legacy of this practice, from its ancient origins to its contemporary resurgence, and how this might be applicable in your own practice.
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Breeding of Ornamental Crops: Annuals and Cut Flowers
by Jameel M. Al-Khayri, Shri Mohan Jain
English | 2025 | ISBN: 3031786521 | 670 Pages | True ePUB | 91 MB
Flowers and other ornamental plants are used for all occasions to meet consumers demands preferably novel flowers traits, e.g., fragrance, flower color and shape, early flowering, less water consumption, long shelf-life. The worldwide floricultural industry is worth over 50 billion Euros and can serve as a 'food security', socio-economic impact, and generate employment. Ornamental industry is regarded as one of the fastest growing farm industries. This industry is sustained through novelty, thus there is increasing demand on plant breeders in both public and private sectors to fulfil consumer's needs. Biotechnological approaches such as genetic transformation, genomics, nanotechnology, and gene editing are well suited for designing custom-made novel traits of flowers benefiting both ornamental and cosmetic industry. Moreover, micropropagation is well exploited commercially for large-scale plant production along with vertical and digital farming, and artificial intelligence especially by the floriculture industry.
This book focuses on advances in breeding strategies of diverse range of ornamental plants. Vol 13 Breeding of Ornamental Flower Plants consists of 2 parts, Part I Flowering annuals and Part II Cut flowers. Each chapter, contributed by eminent authors, is devoted to an individual ornamental genus or a group of related species. It provides an in depth understanding of modern breeding strategies including traditional methods and biotechnological approaches. Topics covered in each chapter, in relation to the subject species, include current cultivation practices and challenges, germplasm biodiversity and conservation, traditional breeding, molecular breeding, tissue culture applications, genetic engineering and gene editing, mutation breeding, hybridization, and future research directions. Major concepts are illustrated with color photos.
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Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
English | May 6th, 2025 | ISBN: 1394257619 | 208 pages | True EPUB | 1.02 MB
A roadmap to self-confidence for women in leadership
Bridging the Confidence Gap: How Empowered Women Change the World is a startlingly insightful and inspiring discussion of female leadership by celebrated executive, business leader, and author Sheena Yap Chan.
Yap Chan delivers a transformative and fresh take on the challenges, pitfalls, and opportunities women face when they reach for the reins of leadership in business. She walks you through how to navigate those challenges and realize those opportunities with powerful observations drawn from a lifetime in business.
You'll learn to level-up your career as you discover how to increase your courage and promote yourself, just as you explore the benefits to you, your organization, and society that come from you taking on a leadership role.
You'll also find:
* A formula for women's leadership you can replicate in your own life and job
* Strategies for celebrating your remarkable achievements and supporting others in their own journeys through leadership
* Techniques for overcoming imposter syndrome and the double standards that women face in the workplace
Perfect for managers, executives, board members, entrepreneurs, founders, and other other women in leadership roles, Bridging the Confidence Gap is a must-read for all professionals interested in a female perspective on the challenges and opportunities of leadership for women in business.
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Adrian J. Blow, "Bringing Common Factors to Life in Couple and Family Therapy"
English | 2022 | ISBN: 1138686212 | PDF | pages: 267 | 6.6 mb
With the aim of renewing motivation, energy, and creativity in a therapists clinical work, this book explores how common factors may be utilized to increase effectiveness in couple and family therapy.
Practicing a specific approach or model for couple and family therapy may fulfill many initial therapist needs, but over time it is developmentally normal for your enthusiasm to wane for a specific way of practicing this therapy. This book therefore provides a common factors framework which may help alleviate feelings of "staleness" and reinvigorate your practice. Different from previous theoretical texts about common factors, this practical book will help you construct a personalized plan that will allow you to take charge of your therapeutic development. The authors present helpful strategies and exercises to build on your previously existing therapeutic skill set, stoke curiosity for the work, counter against burnout and frustration and, most importantly, achieve consistently better outcomes for your clients.
This new resource is an essential read for seasoned couple and family therapists who want to improve their clinical skills and personal effectiveness, as well as students and professionals just starting their journey into this type of clinical work.
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Bill Gunston - British Aircraft (Military Aviation Library World War II)
Chartwell Books | 1985 | ISBN: 0890099014 | English | 64 pages | PDF | 79.49 MB
Supplies detailed descriptions and technical data for the British military airplanes used during World War II.
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H. T. Lenton - British Fleet and Escort Destroyers Vol.1 (Navies of the Second World War)
Macdonald & Co. | 1970 | ISBN: 0356029506 | English | 144 pages | PDF | 75.29 MB
This is a detailed listing of all fleet and escort destroyers which served in the British and Dominion navies between 1939 and 1945, including those that were cancelled or only projected, together with the 50 old destroyers loaned from the United States Navy in 1940. Special attention is given to wartime alterations which, in British vessels, were extensive and far from uniform within a single class. Features photos and detailed descriptions of the ships (including their names, builders, dates launched, and their fates).
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H. T. Lenton - British Fleet and Escort Destroyers Vol.2 (Navies of the Second World War)
Macdonald & Co. | 1970 | ISBN: 0356031225 | English | 142 pages | PDF | 74.1 MB
This is a detailed listing of all fleet and escort destroyers which served in the British and Dominion navies between 1939 and 1945, including those that were cancelled or only projected, together with the 50 old destroyers loaned from the United States Navy in 1940. Special attention is given to wartime alterations which, in British vessels, were extensive and far from uniform within a single class. Features photos and detailed descriptions of the ships (including their names, builders, dates launched, and their fates).
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British Historical Facts: 1688-1760 (Palgrave Historical and Political Facts) by Chris Cook, John Stevenson
English | 1988 | ISBN: 0333172329 | 263 pages | PDF | 22.00 MB
A valuable compilation of facts on English history from the Glorious Revolution to the accession of George III. Administrations and ministerial biographies, religion and parliament, defense and treaties, social and economic developments, a chronology of political events, and the expansion of the empire are detailed in a comprehensive scholarly manner.
The latest volume in this series covers the period in British history from the Glorious Revolution of 1688 to the accession of George III in 1760. Chapters are included on administration, ministerial biographies, Parliament, defence and treaties, and the expansion of the Empire.
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Owen Thetford - British Naval Aircraft 1912-58
Putnam | 1958 | ISBN: N/A | English | 434 pages | PDF | 232.8 MB
This volume contains detailed information on all the aircraft flown in regular service by the Naval Wing of the Royal Flying Corps, the Royal Naval Service and the Fleet Air Arm between 1912 and 1958. Thetford covers performance, dimensions, armament and weights, and offers a brief development history for each aircraft type. Also included are lists of Squadrons or Flights and the aircraft they utilised. Accompanied by 360 photographs and over 100 three-view drawings, this is the ideal reference book on aircraft of the period.
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Ray Sturtivant - British Research and Development Aircraft: Seventy Years at the Leading Edge
Haynes Publishing | 1990 | ISBN: 0854296972 | English | 224 pages | PDF | 179.04 MB
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Brownfield Transformation in Fragile Territories: An Interreg-Based Action Research
by Marcello Modica and Elena Solero
English | 2022 | ISBN: 3031090829 | 149 Pages | True ePUB | 61 MB
This book presents and critically evaluates the results of a European territorial cooperation project addressing the planning challenge of brownfield transformation in fragile territories. Set against the backdrop of the current scenario of deindustrialisation in the European Alps, the book describes how to read and interpret the spatial condition of industrial brownfields in peripheral mountain areas as complex transformation sites. Through key theoretical references, well-documented experiences and field activities, the book explores and advances an innovative methodology of design-based participatory planning conceived specifically for fragile socioeconomic and environmental contexts. The empirical basis for such a methodological exploration is provided by four pilot sites distributed between Austria, Italy, France and Slovenia, identified in the cooperation project as highly representative and recurring situations. The book includes a comparative review of the work carried out for the pilot sites, as well as the planning outcomes generated, providing a clear and operative reference for scholars, professionals and public officers called to face similar experiences.
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Morihei Ueshiba - Budo: Teachings of the Founder of Aikido
Kodansha International | 1996 | ISBN: 4770020708 | English | 132 pages | PDF | 185.32 MB
Morihei Ueshiba is rightly known as one of the world's greatest martial artists for his creation of aikido, the synthesis of his superb technique and his profound spiritual insight into the nature of the universe. Aikido is much more than just another fighting style, it is a holistic approach to life that Morihei described as "a divine path inspired by the gods that leads to truth, goodness, and beauty." Sadly, Morihei left few writings to explain his martial arts philosophy, preferring to teach his disciples by direct example. Aikido students will be familiar with photographs and film footage of Morihei as an old man, effortlessly defeating his much younger opponents, but very little has been published about Morihei's prewar years, when he was perfecting aiki-budo, as aikido was then known. In 1938 Morihei wrote Budo (Martial Way) as an instruction manual and a statement of the aims and spirit of his martial arts philosophy. Budo, however, was never made available to the general public, and it even contains the injunction that "these techniques ... should not be disclosed indiscriminately to the public." Now with the worldwide popularity of aikido rivaling that of judo and karate-do, the Aikikai Foundation and the Ueshiba family have decided that it is time for this historic treatise of the martial arts to be translated into English, and made available to general readers and students of aikido all over the world. Reproduced faithfully from the original, this seminal work contains one of the founder's few personal statements of his basic principles, expressed both in prose and mystical poetry. The text is accompanied by photographs of Morihei illustrating the aikido techniques he describes. This martial arts classic is preceded by an introductory biographical essay on Morihei by his son Kisshomaru Ueshiba, the present chairman of the Aikikai Foundation. This enlightening work recounts the founder's early life, his inspirational 'encounter with the religious mystic Onisaburo Deguchi, and the spiritual revelations that led him to develop the art of aikido. The volume concludes with a series of action photographs of the founder demonstrating aikido techniques, taken at a private dojo in Tokyo in 1936. This section also includes selected photographs of Morihei in action in 1951. The more than 400 historic photographs shown here provide an unequalled opportunity to observe the lifelong devotion to aikido and the continuity of performance that characterized Morihei's approach to his art.
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Build a Binary Clock with Elixir and Nerves: Use Layering to Produce Better Embedded Systems
by Frank Hunleth and Bruce Tate
English | 2022 | ISBN: 1680509233 | 108 Pages | AZW | 1.92 MB
Want to get better at coding Elixir? Write a hardware project with Nerves. As you build this binary clock, you'll build in resiliency using OTP, the same libraries powering many commercial phone switches. You'll attack complexity the way the experts do, using a layered approach. You'll sharpen your debugging skills by taking small, easily verified steps toward your goal. When you're done, you'll have a working binary clock and a good appreciation of the work that goes into a hardware system. You'll also be able to apply that understanding to every new line of Elixir you write.
Combining software with hardware can be frustrating, but you can become proficient in no time by taking a simple, logical approach. Blinking a single LED is the traditional "hello-world" of embedded systems. Building your own binary clock is the logical next step. It blinks groupings of LEDs based on the system time. This guide walks you through a working project using the techniques used by experts who build software for hardware every day.
This common sense project moves forward in tiny, logical steps. As you progress, you can verify each step before moving on to the next. You don't have to be a Nerves novice to benefit from this project. Become a better Elixir programmer as you build your own desktop showpiece. With a layered approach to software design, you'll learn to control the complexity of your programs the way the experts do by focusing on one small slice of your system at a time.
When you're done, you'll have your own binary clock, and also more of the tools you need to design and build your own Nerves and Elixir projects. You'll also be a better programmer with a deeper appreciation of layering techniques for controlling complexity.
What You Need:
This project is for Elixir developers who want to get started with Nerves, or improve their skills. The project is designed for Elixir 1.11 and Nerves 1.7, but later versions will probably work as well with slight modifications. The project uses a Raspberry Pi zero with a set of components. With slight modifications, you can make this book work with other components as well.
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Building Generative AI Services with FastAPI: A Practical Approach to Developing Context-Rich Generative AI Applications by Alireza Parandeh
English | May 20th, 2025 | ISBN: 1098160304 | 528 pages | True EPUB (Retail Copy) | 12.31 MB
Ready to build production-grade applications with generative AI? This practical guide takes you through designing and deploying AI services using the FastAPI web framework. Learn how to integrate models that process text, images, audio, and video while seamlessly interacting with databases, filesystems, websites, and APIs. Whether you're a web developer, data scientist, or DevOps engineer, this book equips you with the tools to build scalable, real-time AI applications.
Author Alireza Parandeh provides clear explanations and hands-on examples covering authentication, concurrency, caching, and retrieval-augmented generation (RAG) with vector databases. You'll also explore best practices for testing AI outputs, optimizing performance, and securing microservices. With containerized deployment using Docker, you'll be ready to launch AI-powered applications confidently in the cloud.
* Build generative AI services that interact with databases, filesystems, websites, and APIs
* Manage concurrency in AI workloads and handle long-running tasks
* Stream AI-generated outputs in real time via WebSocket and server-sent events
* Secure services with authentication, content filtering, throttling, and rate limiting
* Optimize AI performance with caching, batch processing, and fine-tuning techniques
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Building Great Teams (6-Minute Smarts) by Alison Coward
English | April 8th, 2025 | ISBN: 1788607449 | 122 pages | True EPUB | 0.88 MB
Great teams are highly collaborative, creative and productive, but that doesn't happen by magic. Discover the small actions that lead to big results in performance and productivity by creating the right culture, because when team members are happier they are more creative and more engaged.
Team culture coach Alison Coward shows you how to take your team from meh to magnificent, in just 6 minutes!
Alison Coward is the founder of Bracket, a consultancy that partners with forward-thinking organisations to help them build high-performing teams. She is a facilitator, coach, trainer and keynote speaker with 20 years' experience of working in, leading and facilitating creative teams.
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Building Life-cycle Management. Information Systems and Technologies: Selected Papers
by Alexander Ginzburg and Kashevarova Galina
English | 2022 | ISBN: 3030962059 | 489 Pages | True ePUB | 61 MB
This book gathers the latest advances, innovations, and applications in the field of information systems and construction engineering, as presented by researchers and engineers at the International Scientific Conference Building Life-cycle Management. Information Systems and Technologies, held in Moscow, Russia on November 26, 2021. It covers highly diverse topics, including Information modeling technologies in building life-cycle management, Mathematical models and methods for building life-cycle management, Management of organizational processes in construction. The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaborations in the construction industry.
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