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¿Publicidad en vallas publicitarias?: Guía para elegir la mejor estrategia para tu empresa y dominar el marketing físico en la era digital (Spanish Edition) by Reginaldo Osnildo
Spanish | December 18, 2024 | ISBN: N/A | ASIN: B0DQXCGDMW | EPUB | 0.90 Mb
Bienvenido al comienzo de un viaje transformador que redefinirá la forma en que ve y utiliza las vallas publicitarias como herramienta de marketing para promocionar su negocio. Este libro, "¿Anunciarse en vallas publicitarias?: Guía para elegir la mejor estrategia para su empresa y dominar el marketing físico en la era digital", es el resultado de una profunda investigación y experiencia práctica, dirigido a empresarios, profesionales del marketing y anunciantes que buscan no sólo comprender, sino también maximizar el potencial de las vallas publicitarias en sus estrategias de marketing.

En un mundo donde lo digital parece dominar las conversaciones de marketing, puede surgir la pregunta: ¿siguen siendo relevantes las vallas publicitarias? La respuesta es un rotundo sí, y este libro fue escrito para mostrarle exactamente por qué. Aquí encontrará una guía completa que no solo destaca la importancia del marketing exterior en el panorama actual, sino que también proporciona una visión actualizada sobre cómo elegir, planificar e implementar una campaña exterior eficaz que se alinee con el marketing general de su empresa. objetivos.
Te guiarán a través de las ventajas únicas del marketing de vallas publicitarias, aprenderás a analizar si es la estrategia adecuada para tu empresa, descubrirás los diferentes tipos de vallas publicitarias y sus aplicaciones, y mucho más. Cada capítulo es un trampolín en este viaje de aprendizaje, diseñado para llevarlo desde el concepto hasta la ejecución, garantizando que no solo comprenda los principios detrás de las vallas publicitarias efectivas, sino que también sepa cómo aplicarlos en la práctica para garantizar un retorno de la inversión significativo.
Además, este libro está enriquecido con estudios de casos, ejemplos prácticos y tendencias emergentes, lo que garantiza que esté preparado no sólo para el presente sino también para el futuro del marketing exterior. Ya sea que sea un veterano del marketing o alguien que explora el aire libre por primera vez, esta guía constituye un recurso invaluable, actualizado con las últimas innovaciones y mejores prácticas de la industria.
A medida que pasas cada página, se te invitará a profundizar más, explorando capítulos que han sido meticulosamente planificados para complementarse entre sí. Cada sección fue escrita pensando en usted, con el objetivo de facilitarle la comprensión y aplicación de los conceptos discutidos. Al final de este libro, no solo tendrá una comprensión integral de cómo ejecutar una campaña publicitaria eficaz, sino también una perspectiva actualizada sobre cómo esta forma tradicional de marketing puede ser transformadora para su negocio en el mundo moderno. .
Lo invito a seguir adelante, abrir la página siguiente y comenzar a explorar el capítulo de introducción al marketing exterior. En él, discutiremos su relevancia y efectividad en un mundo dominado digitalmente, preparando el escenario para todo lo que viene después. Este es solo el comienzo de un viaje emocionante e informativo que promete no solo enriquecer su conocimiento sino también capacitar a su negocio para alcanzar nuevas alturas con el poder del aire libre.
Tuyo sinceramente
Reginaldo Osnildo



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7 Mindsets for Success, Happiness and Fulfilment By Swami Mukundananda
2019 | 280 Pages | ISBN: 9388754395 | EPUB | 1 MB
Thoughts and feelings that persist over time harden into an attitude. If you live with an attitude long enough, it becomes second nature-a mindset. The wrong mindset could lead you off the path of contentment, joy, enlightenment. The right one will point you to the road to success, to fulfilment and towards an extraordinary life.Blending science with Vedic scriptures, and logic with spiritual insight, Swami Mukundananda unravels the secrets of the 7 mindsets-seven techniques of training the mind and intellect and unlocking the immense potential within. An alumnus of IIT and IIM, Swami-ji's brings his decades-long mastery of Vedic scriptures to this powerful yet simple technique for mind management and life transformation.



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Gary Elliott, "1849 Cholera Outbreak in Jefferson City "
English | ISBN: 1540245705 | 2021 | 146 pages | EPUB | 2 MB
In 1849, a steamship named after President James Monroe headed from St. Louis to Council Bluffs, Iowa. The passengers were members of the Church of Jesus Christ of Latter-day Saints from Philadelphia. At St. Louis, they were joined with a group of California gold diggers from Jeffersonville, Indiana. But their trip was interrupted when cholera broke out on board. Local fourteen-year-old James McHenry discovered the steamship after it landed at Jefferson City and observed the dead and dying victims along the riverbank. Author Gary Elliott details the history of the outbreak in the city and its far-reaching effects.



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A Buddhist Theory of Killing: A Philosophical Exposition
by Martin Kovan
English | 2022 | ISBN: 9811924406 | 266 Pages | True PDF | 3.21 MB

This book provides a philosophical account of the normative status of killing in Buddhism. Its argument theorises on relevant Buddhist philosophical grounds the metaphysical, phenomenological and ethical dimensions of the distinct intentional classes of killing, in dialogue with some elements of Western philosophical thought. In doing so, it aims to provide a descriptive account of the causal bases of intentional killing, a global justification and elucidation of Buddhist norms regarding killing, and an intellectual response to and critique of alternative conceptions of such norms presented in recent Buddhist Studies scholarship. It examines early and classical Buddhist accounts of the evaluation of killing, systematising and rationally assessing these claims on both Buddhist and contemporary Western philosophical grounds. The book provides the conceptual foundation for the discussion, engaging original reconstructive philosophical analyses to both bolster and critique classical Indian Buddhist positions on killing and its evaluation, as well as contemporary Buddhist Studies scholarship concerning these positions. In doing so, it provides a systematic and critical account of the subject hitherto absent in the field. Engaging Buddhist philosophy from scholastic dogmatics to epistemology and metaphysics, this book is relevant to advanced students and scholars in philosophy and religious studies.


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A Critical Companion to Robert Zemeckis By Adam Barkman; Antonio Sanna
2020 | 320 Pages | ISBN: 1793623457 | EPUB | 1 MB
This edited collection contains eighteen interdisciplinary chapters and is organized into three sections that center on Zemeckis' directorial and artistic choices, the philosophical issues expressed in his oeuvre, and the historical aspect of his films.



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A Dangerous Idea: The Scopes Trial, the Original Fight over Science in Schools
by Debbie Levy
English | 2025 | ISBN: 1547612215 | 288 Pages | True ePUB | 43 MB

One hundred years ago, a small-town science teacher ignited a nationwide debate over what students should learn in school-and who should decide.
* "Compelling." -School Library Journal, starred review
* "Timely." -Booklist, starred review
* "Insightful." -Horn Book, starred review
A Junior Library Guild Gold Standard Selection
In 1925, when Tennessee lawmakers banned the teaching of evolution in public schools, teacher John Scopes challenged the law-and set off a gripping circus of a legal battle. Two masterminds faced off in a blistering courtroom debate over creationism and natural selection, each armed with the books they believed belonged in classrooms. Celebrity politician William Jennings Bryan relied on the Bible to make his case, while legal luminary Clarence Darrow defended Charles Darwin's groundbreaking books On the Origin of Species and The Descent of Man. Their clash would go down in history as the Scopes Monkey Trial.
A century later, here is the riveting truth of what happened and why it matters. For a nation still arguing about the books and ideas that young people should encounter, award-winning author Debbie Levy delivers an important, insightful and expertly-researched account of our history that illuminates the challenges we face today.


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Maggi Smith-Dalton, "A History of Spiritualism and the Occult in Salem: The Rise of Witch City"
English | ISBN: 1609495519 | 2012 | 160 pages | EPUB | 7 MB
Salem, Massachusetts, is the quintessential New England town, with its cobbled streets and strong ties to the sea. With the notoriety of the Salem witch trials, the city's reputation has been irrevocably linked to the occult. However, few know the history behind the religion of Spiritualism and the social movement that took root in this romanticized land. At the turn of the century, seers, mediums and magnetic healers all hoped to connect to the spiritual world. The popularity of Spiritualism and renewed interest in the occult blossomed out of an attempt to find an intellectual and emotional balance between science and religion. Learn of early converts, the role of the venerable Essex Institute and the psychic legacy of "Moll" Pitcher. Historian Maggi Smith-Dalton delves into Salem's exotic history, unraveling the beginnings of Spiritualism and the rise of the Witch City.

Read more


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A More Perfect Party: The Night Shirley Chisholm and Diahann Carroll Reshaped Politics by Juanita Tolliver
English | January 14, 2025 | ISBN: 1538770229, 1538776669 | True EPUB | 224 pages | 1.1 MB
From an MSNBC Political Analyst, a riveting account of the legendary party hosted by Diahann Carroll for Shirley Chisholm's 1972 presidential campaign, which changed the playing field for Black women in politics. Joy-Ann Reid calls A More Perfect Party, "a beautifully written political-social page turner."

In 1972, New York Representative Shirley Chisholm broke the ice in American politics when she became the first Black woman to run for president of the United States. Chisholm left behind a coalition-building model personified by a once-in-an-era Hollywood party hosted by legendary actress and singer Diahann Carroll, and attended by the likes of Huey P. Newton, Barbara Lee, Berry Gordy, David Frost, Flip Wilson, Goldie Hawn and others. In A More Perfect Party, MSNBC political analyst Juanita Tolliver presents a path to people-centered politics through the lens of this soiree, with surprising parallels to our current electoral reality.
Chisholm worked the crowd of movie stars, media moguls, music executives and activists gathered at Carroll's opulent Beverly Hills home, forging relationships with laughter as she urged guests to unify behind her campaign. With the feminist movement on the rise and eighteen- to twenty-year-olds voting for the first time in American history, the Democratic Party and the nation were on the cusp of long-overdue change.
Zooming in on one party attendee per chapter, A More Perfect Party brings this whimsical event out of the margins of history to demonstrate that there is an opportunity for all of us to fight for a better nation and return power to the people.


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A Party for Thaera: Palestinian Women Write Life in Prison By Haifa Zangana (ed.); Salam Darwazah Mir (trans.)
2021 | 102 Pages | ISBN: 9385606387 | PDF | 1 MB
In a first, nine politically-diverse women, former Palestinian political prisoners, sat around a table in a small room in Ramallah, in the occupied West Bank, to share their stories of incarceration. These non-writers learnt to express the reality of their time in prison, of the separation from their children, of the endless struggle against Israeli occupation, to produce heartfelt narrative that go beyond simply recalling the details of their sentence or revisiting their trauma. Instead, this unique volume transforms their experiences of the self, giving readers an "exceptional" insight into an almost unknown women's world, of life and love behind bars and beyond.



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A Research Agenda for Intellectual Property Law and Gender
by Jessica C Lai, Kathy Bowrey
English | 2024 | ISBN: 1035301768 | 363 Pages | True PDF | 2.85 MB

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.
A Research Agenda for Intellectual Property Law and Gender expertly examines patent, copyright and trade mark law, bringing to light hidden gender biases and narratives that impact intellectual property law and practice today. Exploring how gender discrimination and inequality are often built into the way the law functions, it assesses the possibilities and limits of existing strategies to improve gender inclusion and equality, and paves a research agenda for the future.
This Research Agenda analyses gender-related issues in the context of intellectual property practice. It addresses the consequences of the gendered nature of the law, with contributing authors deploying a variety of methodologies including theoretical, critical, historical, interdisciplinary, intersectional, reformist and revolutionist. They critically reflect on key themes such as power, privilege and pervasiveness in intellectual property, highlighting a multitude of problems that women face in their interactions with the intellectual property system and how these issues can be addressed.
This Research Agenda is an indispensable resource for legal academics and law students with a particular interest in intellectual property law and the interactions between gender and the law. Policymakers and legal practitioners will also find its practical applications to be of interest.


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A Second Act: What Nearly Dying Teaches Us About Really Living by Matt Morgan
English | January 16th, 2025 | ISBN: 1398544493 | 272 pages | True EPUB | 4.87 MB
I've worked as a doctor for over twenty years, caring for patients who are in the thick fog between life and death. I've met hundreds of people who have died, were resuscitated and lived. I've long thought that these are the people that we should be listening to, not influencers or business gurus. They know what really matters.

Dr Matt Morgan has met hundreds of people who've come back from the dead. Their hearts stopped, their bodies unresponsive, rescued from the brink of death by the modern intensive care techniques he specialises in.
People like Ed, who was walking through a park when there was a bang, a bright light and then nothing. Ed had been hit by a bolt of lightning - 300 million volts, enough to power a city for a day, coursed through his body, short-circuiting his heart. Ed was given life-saving CPR and he survived. He lives a little differently now, every day knowing the thin margins that separate life and death.
In A Second Act, Morgan introduces us to patients who've experienced hypothermia, overdoses, heart attacks and transplants to see how their lives have been transformed by the second chance they've been given. He shares the lessons they've learned, along with his own realisations about life and how to make the most of it. Life shouldn't be wasted on the living.




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A Study on Authority (Radical Thinkers) By Herbert Marcuse
2008 | 112 Pages | ISBN: 1844672093 | EPUB | 1 MB
This is the first paperback edition of what is now recognized as Marcuse's most important collection of writings on philosophy. He analyzes and attacks some of the main intellectual currents of European thoughts from the Reformation to the Cold War. In a survey that includes Luther, Calvin, Kant, Burke, Hegel and Bergson, he shows how certain concepts of authority and liberty are constant elements in their very different systems. The book also contains Marcuse's famous response to Karl Popper's Poverty of Historicism, and his critique of Sartre.



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A-6 Intruder Units of the Vietnam War
by Rick Morgan

English | December 20, 2012 | ISBN: 1782003282 | 96 Pages | True epub | 8,64 MB

The complete story of A-6 combat operations during the Vietnam War, illustrated throughout.
Designed in the years following the Korean War and then manufactured for over 30 years starting in 1960, the A-6 quickly became the most capable attack aircraft in the US Navy's stable. The first squadron, VA-75, made its initial deployment directly into combat in south-east Asia in 1965, and, over the next eight years, ten US Navy and four Marine Intruder squadrons would conduct combat operations throughout Vietnam, Laos and Cambodia.
After initial problems and a high loss rate, the type proved itself beyond all doubt as the Naval services' best night and foul-weather platform, particularly during the region's notorious monsoon season. The A-6 Intruder became a true classic of naval aviation over the skies of North Vietnam but the cost was high as 69 Intruders were lost in combat to all causes during the war.
This work tells the complete story of these aircraft in combat during the Vietnam War.
eBook Details:
Rick Morgan
96 Pages
3 - 4 Hours to read
42k Total words
Release Date: December 20, 2012
ISBN-13: 9781782003281
ISBN-10: 1782003282
Language: English
Format: epub
✅File Size: 8,64 MB


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Adaptive Urban Transformation: Urban Landscape Dynamics, Regional Design and Territorial Governance in the Pearl River Delta, China by Steffen Nijhuis, Yimin Sun, Eckart Lange
English | EPUB | 2023 | 315 Pages | ISBN : 303089827X | 162.1 MB
This book provides a cross-sectoral, integrative and multi-scale design and planning approach for adaptive urban transformation of fast urbanising deltas, taking the Pearl River Delta (China) as a case study. Deltaic areas are among the most promising regions in the world. Their strategic location and superior quality of their soils are core factors supporting both human development and the rise of these regions as global economic hubs. At the same time, however, deltas are extremely vulnerable to multiple threats from both climate change and urbanisation. These include an increased flood risk combined with the resulting loss of ecological and social-cultural values. To ensure a more sustainable future for these areas, spatial strategies are needed to strengthen resilience, i.e. help the systems to cope with their vulnerabilities as well as enhance their capacity to overcome natural and artificial threats.

The book provides a unique approach that integrates research in urban landscape systems, territorial governance and visualisation techniques that will help to achieve more integrated and resilient deltas. Based on an assessment of the dynamics of change regarding the transformational cycles of natural and urban landscape elements, eco-dynamic regional design strategies are explored to reveal greater opportunities for the exploitation of natural and social-cultural factors within the processes of urban development.
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Frank Fahy, John Walker, "Advanced Applications in Acoustics, Noise and Vibration"
English | 2004 | pages: 655 | ISBN: 0415237297 | PDF | 7,2 mb
Advanced Applications in Acoustics, Noise and Vibration provides comprehensive and up-to-date overviews of knowledge, applications and research activities in a range of topics that are of current interest in the practice of engineering acoustics and vibration technology. The thirteen chapters are grouped into four parts: signal processing, acoustic modelling, environmental and industrial acoustics, and vibration.

Following on from its companion volume Fundamentals of Noise and Vibration this book is based partly on material covered in a selection of elective modules in the second semester of the Masters programme in 'Sound and Vibration Studies' of the Institute of Sound and Vibration Research at the University of Southampton, UK and partly on material presented in the annual ISVR short course 'Advanced Course in Acoustics, Noise and Vibration'.


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Advanced Controllers Design for Hybrid Active Power Filters
English | 2025 | ISBN: 9819768462 | 211 Pages | PDF (True) | 29 MB
The book focuses on different advanced current control strategies of LC-coupling hybrid active power filter (LC-HAPF) and Thyristor controlled LC-coupling hybrid active power filter (TCLC-HAPF). Both topologies and their corresponding advanced current control strategies are introduced, with more weight placed on the current control strategies. A total of 9 advanced current control strategies are studied in details for both LC-HAPF and TCLC-HAPF. The comprehensive and systematic treatment of advanced current controller design is one of the major features of the book, which is particularly suitable for readers who are interested in learning the design and implementation of current controller design for HAPFs. The book can benefit researchers, engineers, undergraduate and postgraduate students in the fields of electrical and electronic engineering, power electronics, control strategy, etc.



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Advanced Data Structures in Python: Mastering Complex Computational Patterns
English | 2024 | ASIN : B0DKWL9CSH | 361 Pages | True EPUB | 6 MB
Dive into the advanced realm of Python data structures with "Advanced Data Structures in Python: Mastering Complex Computational Patterns," a comprehensive guide crafted to elevate your programming prowess to new heights. This book navigates the intricate landscapes of data structures, ranging from fundamental constructs like lists and tuples to sophisticated entities such as trees, graphs, and hash tables, showcasing Python's robust capability in data manipulation.



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Advanced Java Data Structures: Techniques and Applications for Efficient Programming
English | 2024 | ASIN : B0DKS4BF4H | 417 Pages | True EPUB | 7 MB
Unlock the full potential of Java programming by mastering data structures with our comprehensive guide. "Advanced Java Data Structures: Techniques and Applications for Efficient Programming" is an essential resource tailored for programmers who aspire to deepen their expertise in data organization and manipulation to develop sophisticated and efficient software solutions. This book meticulously navigates from fundamental concepts to advanced topics, covering arrays, strings, linked lists, stacks, queues, trees, graphs, hash tables, sorting and searching algorithms, and beyond. It blends theoretical explanations with practical implementations, offering detailed examples and exercises that bridge the gap between theory and real-world application.



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Advertising and Design: Interdisciplinary Perspectives on a Cultural Field (Cultural and Media Studies) edited by Beate Flath, Eva Klein
English | July 15, 2014 | ISBN: 3837623483 | True PDF | 232 pages | 1.9 MB
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.

With contributions by Barbara Aulinger, Bernadette Collenberg-Descriptionnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.


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Takao Terano, Hajime Kita, Shingo Takahashi, "Agent-Based Approaches in Economic and Social Complex Systems V"
English | 2008 | pages: 289 | ISBN: 443187433X | PDF | 11,0 mb
Agent-based modeling/simulation is an emergent approach to the analysis of social and economic systems. It provides a bottom-up experimental method to be applied to social sciences such as economics, management, sociology, and politics as well as some engineering fields dealing with social activities. This book includes selected papers presented at the Fifth International Workshop on Agent-Based Approaches in Economic and Social Complex Systems held in Tokyo in 2007. It contains two invited papers given as the plenary and invited talks in the workshop and 21 papers presented in the six regular sessions: Organization and Management; Fundamentals of Agent-Based and Evolutionary Approaches; Production, Services and Urban Systems; Agent-Based Approaches to Social Systems; and Market and Economics I and II. The research presented here shows the state of the art in this rapidly growing field.



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