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Werbeetat- und Werbemix-Planung im Handel By Dirk Kall (auth.)
1996 | 230 Pages | ISBN: 3409136959 | PDF | 11 MB
Empirische Studien zum Entscheidungsverhalten von Unternehmen bei der Festle gung des für ein Geschäftsjahr einzusetzenden Werbeetats sowie dessen Allokation auf Werbeaktivitäten zeigen, daß die Werbeplanung in der unternehmerischen (Han dels-)Praxis zu einem Großteil nur unzureichend methodisch gestützt erfolgt und oft durch Intuition geprägt ist. Als Entscheidungsgrundlage werden immer noch einfache heuristische Regeln genutzt, welche von seiten der wissenschaftlichen Forschung als logisch inkonsistent kritisiert werden. Dem ist jedoch entgegenzuhalten, daß die in der Theorie entwickelten Entscheidungshilfen ebenso nicht in der Lage sind, eine unter Beachtung praktischer Rahmenbedingungen zufriedenstellende Werbeplanung zu unterstützen. Insgesamt ergibt sich eine Lücke zwischen den in der Werbetheorie hergeleiteten Budgetierungsmethoden und dem realen Entscheidungsverhalten wer bungtreibender Unternehmen. Daran anknüpfend hat sich der Verfasser der vorliegenden Arbeit zum Ziel gesetzt, einen Beitrag zur Aufhebung diese Problemlösungsdefizits zu leisten. Dazu ist es notwendig, ein System von Entscheidungshilfen zu entwickeln, welches sowohl wissenschaftlichen Anforderungen an eine Entscheidungsunterstützung gerecht wird, als auch die Rahmenbedingungen der werblichen Praxis ausreichend berücksichtigt.
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Rob Eastaway, "What Is a Googly?: The Mysteries of Cricket Explained"
English | ISBN: 186105629X | 2005 | 152 pages | PDF | 8 MB
Here at last is a witty and revealing book that demystifies cricket jargon and answers all the questions you've always wanted to ask. Illustrated with pithy and instructive cartoons, it explains where cricket came from, what happens on the field, what the tactics are, and the dos and don'ts of being a spectator. If you've ever made a fool of yourself in the pavilion or wondered how to tell who's winning, then Rob Eastway, co-inventor of the Coopers & Lybrand World Cricket Ratings, has written just the book for you!
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Jeremy D Holcomb, "What is Game Design?"
English | ASIN : B0CDK8X3XF | 2023 | 392 pages | PDF | 51 MB
Where do you even start designing a game?
Game design relies on the desire to create powerful experiences for our players. Understanding these experiences involves an understanding of psychology, system math, level design, storytelling, pacing, and so many other tools.
This text strives to describe design not as a job title but as a process. Design is a verb, something you do rather than something you are. Design is so many things and understanding these different ways to design increases your toolkit for creating powerful experiences for your players.
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What Walks This Way: Discovering the Wildlife Around Us Through Their Tracks and Signs by Sharman Apt Russell
English | September 10, 2024 | ISBN: 0231215983, 0231215991 | True EPUB | 224 pages | 5.1 MB
Did a red fox pass this way? Could that be a bobcat print there in the dirt? Do those tracks belong to a domestic dog or a coyote? Combining lyrical memoir with an introduction to wildlife tracking, What Walks This Way explores the joys of learning to recognize the traces of the creatures with whom we share our world.
The nature writer Sharman Apt Russell tells stories of her experiences tracking wildlife―mostly mammals, from mountain lions to pocket mice―near her home in New Mexico, with lessons that hold true across North America. With wit and compassion, she guides readers through the basics of identifying tracks and signs, revealing a landscape filled with the marks left by browsing deer, predatory weasels, and inquisitive bears, skunks, and raccoons. Closely observing these traces, Russell also finds community, a sense of place, and a renewed connection with the nonhuman world. She explores the health of mammal populations in North America and questions common wildlife-management practices, calling for new approaches that better reflect current understandings of ecology.
Above all, What Walks This Way is a celebration of all the wild animals secretly, stubbornly, and triumphantly roving through our cities, suburbs, and countryside.
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Eve Driver, "What We Can't Burn : Friendship and Friction in the Fight for Our Energy Future"
English | ISBN: 1958510033 | 2024 | 200 pages | EPUB | 1361 KB
When they met as juniors at Harvard, Kenyan clean energy entrepreneur Tom Osborn and American climate writer Eve Driver did not get along. While a trip to Kenya over winter break sparked an unlikely friendship, it was tested back on campus amid the college's fossil fuel divestment campaign--which Eve joined, and Tom opposed. In fresh voices that are raw, funny, and lyrical, the two take turns telling the story of their rocky but transformative friendship, which gripped and changed both of their minds.
What We Can't Burn shines a spotlight on the chasm in first-hand experiences, tactics, and hopes between two people from vastly different backgrounds and circumstances on the sibling issues of climate change and renewable energy. The result is a poignant story of coming of age in a generation divided about how to safe itself, and a testament to the power of humor and dialogue to bridge divides in the global climate movement.
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Jennifer Fleetwood, "What We Talk About When We Talk About Crime"
English | ISBN: 1912559536 | 2024 | 152 pages | EPUB | 260 KB
An examination of the increasingly public nature of crime and confession-from live-streamed offenses to Prince Andrew's Newsnight interview-by a noted writer & lecturer in criminology.
Over the past few decades, there has been a remarkable rise in the number of people who speak publicly about their experience of crime. These personal accounts used to be confined to private or professional settings-the police station, the courtroom, a helpline or in a counselor's office-but today bookshops heave with autobiographies by prisoners, criminals, police, and lawyers; streaming platforms like Netflix and YouTube host hours of interviews with serial killers, death row residents, vigilantes, and gang members; true-crime podcasts like
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Bill Ayers, "When Freedom Is the Question, Abolition Is the Answer: Reflections on Collective Liberation"
English | ISBN: 0807020346 | 2024 | 168 pages | EPUB | 1117 KB
An esteemed activist invites us to consider the complex idea of abolition as much more than a strategy or a set of tactics-at a deeper level, abolition is an entire political framework, culture, and orientation
Blending history and political theory and weaving in examples from literature, social movements, and his personal life, this book is a useful resource and primer for those interested in fighting for social justice. Guided by questions like what is freedom?, how do we get free?, and what are the freedom dreams that encourage us and drive us forward?, esteemed activist Bill Ayers explores the concept of freedom in eight essays:
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When Rock Met Reggae: How the Cultural Crossover of Bob Marley, The Clash, The Specials and More Changed the Face of Rock Music by Steven Blush
English | September 17, 2024 | ISBN: 1493074474 | True EPUB | 280 pages | 9.2 MB
In When Rock Met Reggae, Steven Blush takes a spirited, cross-genre perspective in this "illuminating chronicle" (Booklist) of the crossover of Jamaican, British, and American sounds that changed the face of popular music. Library Journal notes that "Blush's nimble outline of the interplay between reggae and British punk will appeal to music fans."
Bringing the same incisive, cross-genre perspective he offered in When Rock Met Disco, Steven Blush gives a spirited survey of the crossover of Jamaican, British, and American sounds that changed the face of popular music in When Rock Met Reggae. The inspiration of ska, rock-steady, dub, and reggae-heard on independent recordings played on "soundsystems" from Kingston and Brixton-created a new rock tonality and attitude, spanning from Eric Clapton to The Clash. Meanwhile, the "Two Tone" sounds-traversing The Specials, Madness, and UB40-fueled the '90s ska revival of Sublime, No Doubt, The Mighty Mighty Bosstones, and beyond. Attentive to the racial, political, and artistic aspects of this intricate story, Blush gives a memorable account of one of the most fertile cross-pollinations in pop music history.
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Adaeze Brinkman, "White Boy/Black Girl: What Our Differences Can Teach Us, One Honest Conversation at a Time"
English | ISBN: 1496474937 | 2024 | 224 pages | EPUB | 2 MB
Let the Awkward Conversations Begin!
Adaeze and Chad―two different people, two different backgrounds―both brought a lot of baggage into their relationship. Adaeze, a black Nigerian American woman who has lived with racism and discrimination her entire life. Chad, a white man with a family from the South who mostly grew up in white spaces. Determined to learn to communicate honestly and effectively, they stepped into tough conversations about their differences. Walls came down and Adaeze and Chad discovered the trust and respect they could have in and for each other. White Boy/Black Girl is an open-handed invitation from Adaeze and Chad to learn:
Why trying to be the "perfect" Black or white person can't be the goal
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Stephen Baskerville, "Who Lost America?: Why the United States Went "Communist" and What to Do about It"
English | ISBN: 1915755662 | 2024 | 256 pages | EPUB | 935 KB
Why was the far Left able to stage a coup d'état and take effective control of the US government, starting in early 2020? What innovative strategies allowed them to outmaneuver the opposition? Why did we allow this to happen?
This book provides the first explanation for this fiasco. It is not another recitation of well-known events, nor another tirade against the Left and its reckless, sometimes deadly policies. It is also not a wish list of impossible "solutions." The aim instead is to explain what the Left did and what the rest of us failed to do.
Stephen Baskerville argues that we neglected serious abuses of power and abandoned basic principles of sound government, culminating in this debacle. Yet, once understood, the coup is reversible using a feasible blueprint based on what ordinary citizens are already undertaking spontaneously. The reader will be taken "outside the box" and forced to rethink his assumptions about our global crisis as a prelude to constructive action.
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Members of H Division Crime Club, Richard Charles Cobb, "Who was Jack the Ripper?: All the Suspects Revealed"
English | 2019 | ISBN: 1399019430, 152674872X | EPUB | pages: 208 | 16.9 mb
Jack the Ripper is the ultimate cold case. The Whitechapel Murders of 1888 have remained unsolved for over 130 years and hundreds of theories have been suggested as to the killer's identity.
Despite numerous books claiming to unmask the infamous Victorian villain, none have come close .... until now.
The authors of this book are all members of H Division Crime Club, the world's largest body of experts on the Jack the Ripper murders.
They have all come together for the first time in history to deliver their own personal research into each suspect and to finally nail down the identity of the man known as Jack the Ripper.
Taking the original police reports, eye witness accounts and research by the world's leading authorities into account, we ask two crucial questions:
Who did the police suspect at the time?
Who was in the area to commit the murders?
Using 21st century profiling techniques, it is time to reveal the truth behind the men most likely to have been Jack the Ripper.
With each chapter discussing a separate suspect in detail, this book is the ultimate guide to solving the world's greatest murder mystery.
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Why Animals Talk: The New Science of Animal Communication, UK Edition by Arik Kershenbaum
English | January 25th, 2024 | ISBN: 0241559855 | 288 pages | PDF | 13 Mb
Why Animals Talk is a scientific journey through the untamed world of animal communication. From the majestic howls of wolves and the enchanting chatter of parrots to the melodic clicks of dolphins and the spirited grunts of chimpanzees, these diverse and seemingly bizarre expressions are far from mere noise. In fact, they hold secrets that we are just beginning to decipher.
For example, wolves - just like humans - possess unique accents that distinguish their howls, and not only do dolphins give themselves names, but they also respond excitedly to recordings of the whistles of long-lost companions.
Chapter by chapter and animal by animal, Kershenbaum draws on his extensive research and observations of animals in the wild to explain the science behind why animals are communicating. Also revealing profound insights into our own language and why it is different, Why Animals Talks tells the comprehensive story of communication and how it works across the entire animal kingdom.
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Billie Lee, "Why Are You So Sensitive?: Navigating Everyday, Unintended Microaggressions"
English | ISBN: 1524873497 | 2024 | 176 pages | EPUB | 5 MB
A lively, engaging, and honest look at microaggressions told from a variety of different perspectives-and what we can do about them.
"You look better than me, and I'm a real woman!"
"You're so well spoken!"
"Act like a man."
In her own life and activist work, Billie Lee has realized how painful microaggressions like these can be, even when they come from people whose intentions are good. As a trans woman in the public eye, Billie Lee has been on the receiving end of more than her fair share of microaggressions, but like most of us, she's been guilty of them too.
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Why? Encyclopedia: Brilliant Answers to Baffling Questions (Why?) by DK
English | September 3rd, 2024 | ISBN: 0744098459 | 168 pages | True EPUB | 81.76 MB
This perfect first reference book brings key subjects-such as science, geography, and history-to life.
Lavish 3-D digital illustrations and an interactive question-and-answer format together create an engaging and accessible insight into several key topics.
Why? Encyclopedia focuses on the subjects children actually want to know about. It covers all of the areas you would expect in a kid's encyclopedia-including space, animals and the human body-but presents each through questions kids ask, such as "Why does it rain?". Answers are provided through a combination of eye-catching CGI artworks, enhanced photographs, and clear text explanations.
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Why Psychosis Is Not So Crazy: A Road Map to Hope and Recovery for Families and Caregivers by Stijn Vanheule
English | September 17th, 2024 | ISBN: 1635424429 | 240 pages | True EPUB | 2.35 MB
An expert's guide to humanizing psychosis through communication offers key insights for family and friends to support loved ones during mental health crises.
Are we all a little crazy? Roughly 15 percent of the population will have a psychotic experience, in which they lose contact with reality. Yet we often struggle to understand and talk about psychosis. Interactions between people build on the stories they tell each other-stories about the past, about who they are or what they want. In psychosis we can no longer rely on these stories, this shared language. So how should we communicate with someone experiencing reality in a radically different way than we are?
Drawing on his work in psychoanalysis, Stijn Vanheule seeks to answer this question, which carries significant implications for mental health as a whole. With a combination of theory from Freud to Lacan, present-day research, and compelling examples from his own patients and well-known figures such as director David Lynch and artist Yayoi Kusama, he explores psychosis in an engaging way that can benefit those suffering from it as well as the people who care for and interact with them.
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Alexis Henshaw, "Why Women Rebel: Understanding Women's Participation in Armed Rebel Groups"
English | 2016 | ISBN: 0367221527, 1138209856 | EPUB | pages: 147 | 0.8 mb
Why Women Rebel presents a global analysis of the extent to which women are engaged in armed, organized rebellions, and why they choose to join such rebellions. Henshaw has collected and analyzed data on women's participation in over 70 post-Cold War rebel groups. The book provides a theoretical analysis drawing upon both mainstream literature in the social sciences and critical, feminist inquiry on women and political violence to offer a new gendered theory on why women rebel.
The book reveals that women are active in over half of all rebel groups sampled and that, while the majority of rebel groups have women serving in support roles away from direct combat, approximately a third of these groups employ women in the conduct of armed attacks, and just over a quarter have women in a leadership capacity. Henshaw reaffirms the idea that women are more likely to be engaged in left-wing political organizations, but does suggest that more conservative or traditional movements may also successfully incorporate women by appealing to concerns about community rights.
Addressing several gaps in the current literature on this topic, this book will be of interest to academics in the fields of political science, international relations, security studies, and gender and women's studies.
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Why You Should Give a Damn about Economics: The Us Debt Crisis and Your Future by Leslie A Rubin, Lisa Rothstein
English | April 16, 2024 | ISBN: 1612546463 | 150 pages | PDF | 15 Mb
The debt bomb is ticking, and only we can diffuse it. America is in a crisis. Our accumulating debt-in the trillions-shows no end in sight, and our governmental leaders have done little to mitigate this threat. Whether you are living on Wall Street or in a one-square-mile town, national economics can and does apply to our day-to-day lives. Former CPA and active CEO of Rubin Development Company, Les Rubin aptly outlines the basics of our economics, the history, and the benefits and pitfalls of proposed solutions. A concise but comprehensive handbook, Why You Should Give a Damn About Economics will give you the right tools to clip the right wire on the debt bomb before it's too late.
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Nathaniel Tkacz, "Wikipedia and the Politics of Openness"
English | ISBN: 022619227X | 2014 | 232 pages | EPUB | 742 KB
Few virtues are as celebrated in contemporary culture as openness. Rooted in software culture and carrying more than a whiff of Silicon Valley technical utopianism, openness―of decision-making, data, and organizational structure―is seen as the cure for many problems in politics and business.
But what does openness mean, and what would a political theory of openness look like? With Wikipedia and the Politics of Openness, Nathaniel Tkacz uses Wikipedia, the most prominent product of open organization, to analyze the theory and politics of openness in practice―and to break its spell. Through discussions of edit wars, article deletion policies, user access levels, and more, Tkacz enables us to see how the key concepts of openness―including collaboration, ad-hocracy, and the splitting of contested projects through "forking"―play out in reality.
The resulting book is the richest critical analysis of openness to date, one that roots media theory in messy reality and thereby helps us move beyond the vaporware promises of digital utopians and take the first steps toward truly understanding what openness does, and does not, have to offer.
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Wild Ride: A short history of the opening and closing of the Chinese economy by Anne Stevenson-Yang
English | April 16, 2024 | ISBN: 173942431X | 176 pages | PDF | 1.03 Mb
How did China grow from an impoverished country to become the second largest economy in the world in just over four decades? And how did this economic miracle come to an end, as seems the case today? To understand the story of China's rapid rise and equally rapid fall, author Anne Stevenson-Yang takes us back to the beginning, when Deng Xiaoping took over and opened its moribund economy to Western money and know-how. Stevenson-Yang, who lived and worked in China for a quarter of a century, traces each decade of China's tumultuous development, from the roaring 1980s to today's malaise. In her first-hand account, Wild Ride, Stevenson-Yang concludes that China is returning to the poverty and isolation of the Mao era. What happened to the promise of the political change that would come with the opening of the economy? And the institutional reforms of the last four decades? The author says all that change was all an illusion. Communist China, being interested only in survival, played along and the West fell for it. With the rise of Xi Jinping, that capitalist experiment is over. 'It took me years to understand that I was an unwitting player in an elaborate dramatic confection.'
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Sam Cooper, "Wilful Blindness, How a network of narcos, tycoons and CCP agents Infiltrated the West"
English | ISBN: 0888903146 | 2021 | 392 pages | PDF | 6 MB
In 1982 three of the most powerful men in Asia met in Hong Kong. They would decide how Hong Kong would be handed over to the People's Republic of China and how Chinese business tycoons Henry Fok and Li Ka-Shing would help Deng Xiaoping realize the Chinese Communist Party's domestic and global ambitions. That meeting would not only change Vancouver but the world. Billions of dollars in Chinese investment would soon reach the shores of North America's Pacific coast. B.C. government casinos became a tool for global criminals to import deadly narcotics into Canada and launder billions of drug cash into Vancouver real estate. And it didn't happen by accident. A cast of accomplices - governments hungry for revenue, casino, and real estate companies with ties to shady offshore wealth, professional facilitators including lawyers and bankers, an aimless RCMP that gave organized crime room to grow - all combined to cause this tragedy. There was greed, folly, corruption, conspiracy, and wilful blindness.
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