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Business Marketing Management
by Hutt/Speh/Hoffman
English | 2024 | ISBN: 0357718232 | 428 pages | True PDF | 8.89 MB
This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide a locus for dialogue. Therefore this e-book has been designed to begin to fill those gaps. The accepted papers were empirical and conceptual, qualitative and quantitative, and their authors were from the USA, Belgium, Germany, Australia, Scandinavia and the UK, but their contextual range is global. The range of papers selected cover the issues which the editors deem paramount when discussing SBMs - these are: 1. Implicit to explicit, or off stage to center stage; 2. local/national to international and multi-national/cross cultural; 3. well-known, visible sectors to less well-known sectors; 4. uni-disciplinary to multi-disciplinary approaches; 5. general approach to focus on relationships, relationship variables, interactions, networks and relationship marketing; 6. retail services conceptualizations; 7. distribution channels to on-line, eBusiness and eCommerce channels.
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Businessmen as Lovers by Rosemary Tonks
English | May 2, 2024 | ISBN: 1784879320 | True EPUB | 148 pages | 0.5 MB
Fun, witty and sun-soaked - literary cartwheels and seaside capers from the astoundingly brilliant mid-century writer who destroyed her own books.
Great friends, Mimi and Caroline, are off on holiday to a beautiful Italian island. There they find themselves part of an eccentric cast of characters including their debonair host and his mistress, a relentless venture capitalist and a villain in the form of the local dentist. There is also Beetle, with whom Mimi is completely and simply in love. As everyone relaxes into island living and the demands of real life drift away, the holiday hijinks culminate in a very Mediterranean prank - the cutting down of the dentist's prize lemon tree.
Back in print after many decades, this is a glorious novel by an extraordinary and little-known writer, the inimitable Rosemary Tonks.
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Buyer Personas: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business, 2nd Edition by Jim Kraus, Adele Revella
English | July 30th, 2024 | ISBN: 1394236336 | 240 pages | True EPUB (Retail Copy) | 6.28 MB
A fresh look into understanding your prospective customer's buying decisions to influence them and win more business
Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about-then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level.
In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you'll learn:
* Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decision
* How to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make
* Why interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively
* How to use AI and quantitative survey research to enhance your Buyer Persona
* Ways to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business
The revised and expanded Buyer Personas is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most. It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers.
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Bürgergesellschaft, soziales Kapital und lokale Politik: Theoretische Analysen und empirische Befunde By Michael Haus (auth.), Michael Haus (eds.)
2002 | 339 Pages | ISBN: 381003424X | PDF | 9 MB
Der Band vereinigt theoretische Analysen und empirische Befunde zur Bedeutung der Konzepte ,Bürgergesellschaft' und ,soziales Kapital' für die Lokale Politikforschung. Zum einen geht es um die Frage, inwiefern sich aus den seit geraumer Weile diskutierten bürgergesellschaftlichen Leitbildern und den Forschungen zur demokratietheoretischen Bedeutung von sozialen Netzwerken gehaltvolle Einsichten für eine Neubestimmung der Rolle lokaler Politik gewinnen lassen. Zum anderen werden die Möglichkeiten eines lokalen Managements von Bürgerbeteiligung und -aktivierung thematisiert. Neben kommunitaristischen und diskurstheoretischen Lesearten der Bürgergesellschaft dient v.a. der Sozialkapital-Ansatz Robert Putnams als theoretischer Bezugspunkt der Beiträge. Vor diesem Hintergrund werden umfassende Modernisierungsbestrebungen der deutschen Kommunen (,Bürgerkommune') ebenso diskutiert wie lokale Projekte zur Beförderung sozialer Inklusion (,Soziale Stadt').
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C Programming Made Easy: The Essential Guide for Aspiring Developers: Master C Fundamentals, Understand Pointers, and Open Doors to New Opportunities by R. Parvin
English | September 8, 2024 | ISBN: N/A | ASIN: B0DGHWR76S | 610 pages | EPUB | 1.62 Mb
C Programming Made Easy: The Essential Guide for Aspiring Developers
Master C Fundamentals, Understand Pointers, and Open Doors to New Opportunities
Embark on a journey to conquer the world of C programming with this comprehensive and accessible guide. Whether you're a complete beginner taking your first steps into coding or an aspiring developer looking to add a powerful language to your skillset, "C Programming Made Easy" is your trusted companion.
Inside, you'll discover:Crystal-clear explanations: Complex C concepts are broken down into easy-to-understand language, ensuring a smooth learning curve even for those with no prior programming experience.Hands-on examples and exercises: Abundant code examples and exercises provide practical experience and reinforce your understanding of key concepts.Step-by-step project building: Apply your knowledge to build real-world projects, including a simple calculator and a basic text editor, showcasing the practical applications of C.Pointer mastery: Demystify pointers, a cornerstone of C programming, and learn how to use them effectively for memory management and data structure manipulation.Data structure exploration: Implement and understand essential data structures like linked lists, stacks, queues, trees, and graphs, expanding your problem-solving capabilities.Intermediate concept mastery: Go beyond the basics with intermediate topics like recursion, searching and sorting algorithms, and multithreading, preparing you for more advanced programming challenges.Interview preparation guidance: Get ready to ace your C programming job interviews with tips, strategies, and common interview questions.-
This book is perfect for:Absolute beginners with no prior programming experience.Students seeking a comprehensive and approachable C programming resource.Self-learners eager to master C at their own pace.Professionals looking to expand their programming skills with this foundational language.-
With its clear explanations, practical examples, and focus on building projects, "C Programming Made Easy" empowers you to unlock the full potential of C and open doors to exciting opportunities in software development, embedded systems, game development, and beyond.
Start your C programming journey today and pave the way to a successful career in tech!
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Frederic C. Thomas, "Calcutta Poor: Inquiry into the Intractability of Poverty"
English | 1996 | ISBN: 1563249812 | EPUB | pages: 200 | 0.8 mb
Calcutta is notorious for its pavement dwellers, street children, and scavengers that have become a portrait of the worst sort of human degradation. In this illuminating critique, Thomas investigates the standard solutions - improved housing, increased job creation, and intervention of social services agencies - only to come to the conclusion that such initiatives have little effect on the inherent nature of the problem of poverty. Based on historical and anthropological findings, and the author's visits to the slums of Calcutta, what becomes clear is that even in the midst of great poverty, there is a nobility of character, a vitality of ethnic and cultural ties, and an energy that bring out inventiveness and ingenuity in the lives of the poor. If Calcutta's poverty is not to be an intractable problem, these internal forces must be awakened to generate solutions. Illustrated with stunning photographs, Thomas's reflections provide new insight into an age-old problem.
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Call It Sleep: A Novel By Henry Roth, Alfred Kazin
2005 | 480 Pages | ISBN: 0312424124 | EPUB | 1 MB
When Henry Roth published his debut novel Call It Sleep in 1934, it was greeted with considerable critical acclaim though, in those troubled times, lackluster sales. Only with its paperback publication thirty years later did this novel receive the recognition it deserves---and still enjoys. Having sold-to-date millions of copies worldwide, Call It Sleep is the magnificent story of David Schearl, the "dangerously imaginative" child coming of age in the slums of New York.
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Can Do Filipino Textbook: The comprehensive and practical language study method by FilipinoPod101
English | December 3rd, 2023 | ISBN: 9781641676328 | 143 pages | PDF (Retail Copy) | 38.25 MB
Want to learn and speak real Filipino? While most textbooks have you reading rules about the language, with Can Do Filipino, you'll be able to do everyday activities such as... introduce yourself, talk about the weather or your family, give your phone number, count in Filipino, and much, much more.
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* Communicate in various real-life scenarios-after every single lesson.
* Understand Filipino culture and nuances
* Understand a ton of words, phrase and grammar rules
* Measure your progress with tests on FilipinoPod101
Can Do Filipino gives you a real-world approach: you learn to speak and understand everyday Filipino. You can use this textbook for self-study, with a language partner, or in a classroom.
Inside, you get:
* 7 units, 24 lessons & 140+ pages
* Filipino dialogs with translations
* Grammar explanations for grammar presented in dialogs
* Key vocabulary lists from the dialogue
* Writing & speaking exercises
* Cultural insights
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Can Do Hindi Textbook: The comprehensive and practical language study method by HindiPod101
English | December 20th, 2023 | ISBN: 9781641676366 | 148 pages | PDF (Retail Copy) | 48.42 MB
Want to learn and speak real Hindi? While most textbooks have you reading rules about the language, with Can Do Hindi, you'll be able to do everyday activities such as... introduce yourself, talk about the weather or your family, give your phone number, count in Hindi, and much, much more.
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* Communicate in various real-life scenarios-after every single lesson.
* Understand Indian culture and nuances
* Understand a ton of words, phrase and grammar rules
* Measure your progress with tests on HindiPod101
Can Do Hindi gives you a real-world approach: you learn to speak and understand everyday Hindi. You can use this textbook for self-study, with a language partner, or in a classroom.
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* 7 units, 24 lessons & 140+ pages
* Hindi dialogs with translations
* Grammar explanations for grammar presented in dialogs
* Key vocabulary lists from the dialogue
* Writing & speaking exercises
* Cultural insights
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Cancer Care in the United Arab Emirates by Humaid O. Al-Shamsi
English | PDF EPUB (True) | 2024 | 854 Pages | ISBN : 9819967937 | 66.8 MB
This book is an unprecedented and comprehensive book that delves deeply into the landscape of cancer care in the United Arab Emirates (UAE). This ground-breaking book is set to become a go-to resource for those interested in gaining an in-depth understanding of the status quo of cancer care across the seven emirates.
The book, edited by Prof. Humaid O. Al- Shamsi, a leading oncologist in the region and the President of the Emirates Oncology Society, embarks on a compelling journey by meticulously examining the evolving cancer policies, treatment modalities, and innovative approaches while celebrating notable success stories. At the same time, it sheds light on the persistent challenges and unmet needs that continue to impact cancer care in the UAE.
Authored by a distinguished group of experts hailing from various sectors within the UAE, the book brings together perspectives from oncology specialists, researchers, healthcare policymakers, patient advocates, and other key stakeholders involved in patient management. It covers a diverse range of topics crucial to cancer care, including early detection, diagnosis, treatment options, supportive care services, survivorship, palliative care, and ongoing research initiatives.
In addition to addressing the general aspects of cancer care, this pioneering book focuses on the unique factors and challenges specific to the UAE. It explores the impact of cultural and social factors, healthcare infrastructure, regulatory frameworks, and the integration of technological advancements in cancer management. The book also examines the role of patient support organizations, patient empowerment, and community engagement in tackling the cancer burden.
Each chapter in "Cancer Care in the UAE" offers valuable insights into the challenges faced by different disciplines involved in cancer care and provides a roadmap for transformative change. By presenting an overarching vision and strategic outlook for the next generation, the book serves as a catalyst for positive change in cancer care across the UAE.
Endorsed by prestigious organizations such as the Emirates Oncology Society and the Emirates Medical Association, "Cancer Care in the UAE" stands as a testament to its credibility and relevance. This comprehensive book will undoubtedly contribute significantly to enhancing cancer care, fostering collaboration among stakeholders, and ultimately improving outcomes for individuals affected by cancer in the UAE and wider region.
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Camilo Sanz, "Cancer Intersections: Biomedicine, Health Insurance, and the Paradoxes of Health Care Reform in Neoliberal Colombia"
English | ISBN: 0520392884 | 2024 | 176 pages | PDF | 11 MB
A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visitwww.luminosoa.orgto learn more.
Cancer Intersections is an ethnographic analysis of the complex and paradoxical efforts to access neoliberal, market-based oncological treatments in Colombia, a country where all patients are legally guaranteed access to medical services, including high-cost ones. Drawing on years of fieldwork in the city of Cali, Camilo Sanz explores the deep entanglements between medical, legal, and policy practices that share a common goal of treating and curing cancer but are hindered by bureaucratic procedures, pernicious financial interests, and class politics.
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Jenna Tico, "Cancer Moon: How I Survived the Best Years of My Life"
English | ISBN: 1647427622 | 2024 | 240 pages | EPUB | 5 MB
For fans of You'll Grow Out of It, this comedic patchwork of flash-prose, essay, and poetry snapshots a millennial performance artist's journey from late bloomer to adult, inviting twenty-something women to embrace their self-worth, sexuality, and own-your-weird mentality.
Growing up in Santa Barbara, California, way too close to the Hollywood dream machine, Jenna Tico's self-worth wanes to invisibility when her identity becomes enmeshed with validation from celebrities and spiritual F-boys . . . until she claws her way back to empowerment. Here, Tico shares vulnerable personal essays, stories, and poetry-all grouped following the cycles of the moon-chronicling her journey from late bloomer to full grownup. Observing the world of twenty-something relationships from perspectives as diverse as a bachelorette houseboat, a music festival afterparty, and the airplane ride to a death bed, she validates the experiences of women who feel like they have been abandoned by the generation that came before them. Her self-reflective stories encourage healthy life choices for young women without telling them where, what, or how to live their lives-and always with a healthy dash of humor on the side.
Simultaneously hilarious and poignant (without the whiff of morality play),
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Keith Osborn, "Cartoon Character Animation With Maya: Mastering the Art of Exaggerated Animation "
English | ISBN: 1472533674 | 2015 | 176 pages | PDF | 11 MB
Have you ever wanted to try your hand at cartoony computer animation? Then look no further Cartoon Character Animation with Maya will help you create just that, guiding you through every step of the process including how to incorporate multiple limbs, smears, motion lines and staggers seamlessly into your animation.
From planning to posing to polish, you'll learn how to make the most of breakdowns, take the terror out of tangent types and overcome the oft-feared graph editor.
Each chapter includes insight and advice from world-leading character animators, and the companion website,
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Case In Point: Complete Case Interview Preparation By Marc P. Cosentino, Joan Oleck
2013 | 228 Pages | ISBN: 0971015880 | EPUB | 3 MB
The Wall Street Journal calls Case in Point the MBA Bible! Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you the acclaimed Ivy Case System which will give you the confidence to answer even the most sophisticated cases. The book includes 40 strategy cases, ten case starts exercises and 21 ways to cut costs, plus much, much more!
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CAT(0) Cube Complexes: An Introduction (Lecture Notes in Mathematics, 2324) by Petra Schwer
English | February 1, 2024 | ISBN: 3031436210 | 200 pages | MOBI | 23 Mb
In recent years cube complexes have become a cornerstone topic of geometric group theory and have proven to be a powerful tool in other areas, such as low dimensional topology, phylogenetic trees or in the context of optimization problems.
This book covers a wide variety of algebraic and geometric properties of cube complexes and the groups acting on them. The content ranges from basic properties of metric spaces, notions of non-positive curvature, Gromov's link condition and the Švarc-Milnor theorem to advanced material such as the cubulation of half-space systems and the Roller boundary, the construction of cube complexes associated with Coxeter groups, and the Tits alternative for cubical groups.
Being the first self-contained, comprehensive introduction to cube complexes this book serves as an entry point for researchers interested in the subject. The material is accessible to advanced undergraduate and graduate students. The text is illustrated with many figures and examples and comes with a large collection of exercises.
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Catalysis for a Sustainable Environment: Reactions, Processes and Applied Technologies, 3 Volume Set by Armando J. L. Pombeiro, Manas Sutradhar, Elisabete C. B. A. Alegria
English | January 9, 2024 | ISBN: 1119870526 | 928 pages | MOBI | 63 Mb
Interdisciplinary approach to sustainability, illustrating current catalytic approaches in applied chemistry, chemical engineering, and materials science
Catalysis for a Sustainable Environment covers the use of catalysis in its various approaches, including homogeneous, supported, and heterogeneous catalysis, and photo- and electrocatalysis, towards sustainable environmental benefits. The text fosters interdisciplinarity in sustainability by illustrating modern perspectives in catalysis, from fields including inorganic, organic, organometallic, bioinorganic, pharmacological, and analytical chemistry, along with chemical engineering and materials science.
The chapters are grouped in seven sections on (i) Carbon Dioxide Utilization, (ii) Volatile Organic Compounds (VOCs) Transformation, (iii) Carbon-based Catalysis, (iv) Coordination, Inorganic, and Bioinspired Catalysis, (v) Organocatalysis, (vi) Catalysis for Water and Liquid Fuels Purification, and (vii) Hydrogen Formation/Storage.
Sample topics covered in Catalysis for a Sustainable Environment include:Activation of relevant small molecules with strong environmental impact and carbon-based catalysts for sustainable chemical processesCatalytic synthesis of important added value organic compounds, in both commodity and fine chemistries (large and small scale productions, respectively)Development of catalytic systems operating under environmentally benign and mild conditions towards the establishment of sustainable energy processesCatalysis by coordination, metal and metal-free compounds, MOFs (metal-organic frameworks) and nanoparticles, and their contribution to environmental and sustainable processesEmploying the latest approaches that impact global and circular economies, Catalysis for a Sustainable Environment serves as an excellent starting point for innovative catalytic approaches, and will appeal to professionals in engineering, academia, and industry who wish to improve existing processes and materials.
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Jessica M. McClure, "CBT Express: Effective 15-Minute Techniques for Treating Children and Adolescents"
English | ISBN: 1462540309 | 2019 | 225 pages | PDF | 9 MB
Offering vital tools for working with 4- to 18-year-olds in a wide range of settings, this book presents engaging cognitive-behavioral therapy (CBT) activities that can be implemented rapidly and flexibly. Concise chapters guide the provider to quickly identify meaningful points of intervention for frequently encountered clinical concerns, and to teach and model effective strategies. Each intervention includes a summary of the target age, module, purpose, rationale, materials needed, and expected time for completion, as well as clear instructions and sample dialogues and scripts. In a convenient large-size format, the book features helpful graphics and 77 reproducible handouts and worksheets in the form of Handy and Quick (HQ) Cards. Purchasers get access to a Web page where they can download and print the reproducible materials.
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Cellular Automata and Groups (Springer Monographs in Mathematics) by Tullio Ceccherini-Silberstein, Michel Coornaert
English | January 14, 2024 | ISBN: 3031433270 | 577 pages | MOBI | 115 Mb
This unique book provides a self-contained exposition of the theory of cellular automata on groups and explores its deep connections with recent developments in geometric and combinatorial group theory, amenability, symbolic dynamics, the algebraic theory of group rings, and other branches of mathematics and theoretical computer science. The topics treated include the Garden of Eden theorem for amenable groups, the Gromov-Weiss surjunctivity theorem, and the solution of the Kaplansky conjecture on the stable finiteness of group rings for sofic groups.
Entirely self-contained and now in its second edition, the volume includes 10 appendices and more than 600 exercises, the solutions of which are presented in the companion book Exercises in Cellular Automata and Groups (2023) by the same authors. It will appeal to a large audience, including specialists and newcomers to the field.
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John Wood, "Central Banking in a Democracy: The Federal Reserve and its Alternatives "
English | ISBN: 113801639X | 2014 | 222 pages | EPUB | 2 MB
The Federal Reserve System, which has been Congress's agent for the control of money since 1913, has a mixed reputation. Its errors have been huge. It was the principal cause of the Great Depression of the 1930s and the inflation of the 1970s, and participated in the massive bailouts of financial institutions at taxpayers' expense during the recent Great Recession.
This book is a study of the causes of the Fed's errors, with lessons for an improved monetary authority, beginning with an examination of the history of central banks, in which it is found that their performance depended on their incentives, as is to be expected of economic agents. An implication of these findings is that the Fed's failings must be traced to its institutional independence, particularly of the public welfare. Consequently, its policies have been dictated by special interests: financial institutions who desire public support without meaningful regulation, as well as presidents and those portions of Congress desiring growing government financed by inflation.
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Challenges in Foot and Ankle Reconstructive Surgery: A Case-based Approach by Harry J. Visser
English | PDF,EPUB | 2022 | 299 Pages | ISBN : 3031078926 | 259.3 MB
Comprised exclusively of clinical cases, this concise, practical casebook provides clinicians and surgeons with current reconstructive techniques for complicated manifestations of foot and ankle injuries as a result of trauma, neuromuscular disease and deformity. Presenting unique cases in forefoot, midfoot, rearfoot, and ankle surgery, it is sensibly divided into six sections: forefoot maladies, the varus foot and ankle, the valgus foot and ankle, Charcot neuropathy, tendinopathies, and ankle joint revision. Each section demonstrates the surgical techniques chosen in each case, supported by generous, detailed surgical and radiographic slides and diagrams. A consistent chapter format, outlining the case presentation, diagnosis, management, and pearls and pitfalls, ensures its utility and accessibility.
Pragmatic and reader-friendly, Challenges in Foot and Ankle Reconstruction Surgery: A Case-based Approach is an excellent resource for foot and ankle surgeons, podiatrists and all clinical staff treating these common yet challenging conditions.
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