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The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand by Jane McCarthy, Kate McAndrew
English | October 22, 2024 | ISBN: 1951934415 | 264 pages | PDF | 44 Mb
Branding is not only more fun with a goddess to guide you-it's also more powerful.

In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community.
Throughout the book, female founders and brand leaders share what they've learned on their own brand-building journeys. It's truly a powerhouse collective of women invested in seeing you succeed:Laura Modi (CEO & Co-Founder Bobbie)Sallie Krawcheck (CEO & Founder Ellevest)Georgina Gooley (Co-Founder Billie)Sophie Bambuck (CMO The North Face)Sali Christeson (CEO & Founder Argent)Susan Griffin-Black (Co-CEO & Co-Founder EO Products)Alexandra Fine (CEO & Founder Dame)Sashee Chandran (CEO & Founder Tea Drops)and more...
The branding method shared in the book is intuitive and inspired. You don't need an MBA or a background in marketing to "get" it. You'll be showered with ideas at every step. And you'll walk away with a complete blueprint for your brand, so your business can flourish and endure.
If you're starting your brand from scratch, this book is for you. If you're looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.

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Roger Statham, "The Golden Age of Probation: Mission V Market"
English | 2014 | ISBN: 1909976148 | EPUB | pages: 240 | 0.6 mb
The Golden Age of Probation is the first book on probation by those practitioners who became its leaders. A comprehensive account exploring culture, values and tensions. It looks at the dynamics of probation supervision and political dimensions, including the shift to a market-driven form of public service. A lively and challenging collection of writings by those at the very heart of the Probation Service for 50-years. Complete with descriptions of life at all levels of what has been described as the 'jewel in the crown' of criminal justice. Moral and other challenges are presented alongside those of standing-up to government Ministers whose aspirations for 'political immortality' have led to profound tensions. The book describes how tough talk and market-strategies have undermined 100-years of devoted public service and ideas about how best to help change the lives of some of the most marginalised people in society. Equality, race and social deprivation are amongst the issues explored as the ethos of probation and its deeply-rooted values are laid bare in a book that deals with highs and lows, hazards, innovation, hopes, aims and the international influence of an organization whose original mission (not always popular) was to 'advise, assist and befriend' those otherwise heading for prison and a life of crime. Colourful and highly readable, The Golden Age of Probation takes the reader on a journey through England and Wales exposing social disadvantage, unrest and increasingly London-centric policies. It records first-hand what life was like for those at the sharp end during an era of extensive progress, development and change. After becoming a probation officer in Stoke-on-Trent in the 1960s the editor Roger Statham rose through the ranks to become Chief Probation Officer for Teesside. He is joint secretary of the Association of Retired Chief Probation Officers and Inspectors of Probation. The book contains contributions by 20 members and associates of that body. The author, playwright and actor Alan Bennett contributed the Foreword after recording elsewhere his thoughts on certain responsibilities remaining in public hands: 'The notion that probation, which is intended to help those who have fallen foul of the law, should make a profit for shareholders seems beyond satire.' Diary, 2013. 'The rewards of probation ... are human profits and nothing to do with balance sheets.' Cambridge Sermon, 2014.

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The Golden Rule: Lessons in living from a doctor of ageing by Lucy Pollock
English | July 11, 2024 | ISBN: 0241593514 | 352 pages | PDF | 1.41 Mb
Read the latest book from Dr Lucy Pollock, a wise, compassionate and helpful guide to ageing happily

'The Golden Rule is part manifesto for better integration and appreciation between generations, and part reflection on a career spent looking after our elders, [. . .] with good humour, sanity, wisdom and quite a few jokes' The Times
'From the first pages, the impression you have is how much you'd want Pollock as your medical practitioner. . . this warm and compassionate book is part reflection, part rallying cry to set in place a better society for older people' Daily Mail
'Beautiful and wise, filled with characters I know living through situations I recognise, filtered through the kindness of thoughtful storytelling' Kathryn Mannix, author of With the End in Mind
__________
In a society obsessed with staying young, how can we age with confidence?
Today, we are living longer lives, and have choices now as never before about how we will age.
What will make us happy?
What are we frightened of, and what might allay those fears?
What changes, made right now, will help us to flourish as we age?
This book contains lessons Lucy Pollock has learned from thirty years of working with older people and those close to them. It looks at problems that can be fixed with tests and tablets, and problems that require a different sort of medicine. Lucy explains what she has been taught about loss, about impossible families, about becoming older without children, and the important things she has learned about sexuality, race, love and living with uncertainty.
The Golden Rule sets out guiding principles we can all try to live by, in the hope that together we can bring about positive change, and all benefit from a kinder, more compassionate society.
Here is how we may meet our futures with optimism and confidence.

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Simon Anholt, "The Good Country Equation: How We Can Repair the World in One Generation"
English | 2020 | ISBN: 152308961X | EPUB | pages: 240 | 0.9 mb
"Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future."

-H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia
Why doesn't the world work? Why, despite all the power, technology, money and knowledge that humanity has accumulated, are we are still unable to defeat global challenges like climate change, war, poverty, migration, extremism, and inequality?
Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences-dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory-he tells how he began finding answers to that question.
Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a "selfish" argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation-because that's all the time we have.

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Helena Carrapico, Benjamin Farrand, "The Governance of Online Expression in a Networked World"
English | 2015 | ISBN: 1138927074 | EPUB | pages: 140 | 0.4 mb
In recent years, we have witnessed the mushrooming of pro- democracy and protest movements not only in the Arab world, but also within Europe and the Americas. Such movements have ranged from popular upheavals, like in Tunisia and Egypt, to the organization of large-scale demonstrations against unpopular policies, as in Spain, Greece and Poland. What connects these different events are not only their democratic aspirations, but also their innovative forms of communication and organization through online means, which are sometimes considered to be outside of the State's control. At the same time, however, it has become more and more apparent that countries are attempting to increase their understanding of, and control over, their citizens' actions in the digital sphere. This involves striving to develop surveillance instruments, control mechanisms and processes engineered to dominate the digital public sphere, which necessitates the assistance and support of private actors such as Internet intermediaries. Examples include the growing use of Internet surveillance technology with which online data traffic is analysed, and the extensive monitoring of social networks. Despite increased media attention, academic debate on the ambivalence of these technologies, mechanisms and techniques remains relatively limited, as is discussion of the involvement of corporate actors. The purpose of this edited volume is to reflect on how Internet-related technologies, mechanisms and techniques may be used as a means to enable expression, but also to restrict speech, manipulate public debate and govern global populaces.

This book was published as a special issue of the Journal of Information Technology and Politics.

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[booksz]

J. Bayard Morris, "The Government of France"
English | 2020 | ISBN: 0367259931 | EPUB | pages: 222 | 0.6 mb
Originally published in 1919. French institutions of today, considered as a whole, form a composite building on which every new regime for the last hundred years has left its mark. The foundation is provided by the social, legal, judicial and administrative system of the Napoleonic Empire, which was crowned in 1875 by the corner-stone of parliamentary democracy. Many other features has been left by other regimes; thus France owes her general principles of common law and her administrative divisions to the Revolution.

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Sue O'Brien, "The Governors And The New Federalism"
English | 2019 | ISBN: 036730807X | EPUB | pages: 148 | 0.5 mb
This book provides an overview of the relationship between Reagan administration initiatives and the US. It presents case studies on the reaction of eight governors to federal health, education, and welfare policies during the 1980s and compares the approaches of each of the studied governors.

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Andreas Trotzke, "The Grammar of Emphasis: From Information Structure to the Expressive Dimension "
English | ISBN: 1501515039 | 2017 | 200 pages | EPUB, PDF | 9 MB + 2 MB
This book reconsiders the linguistic notion of emphasis. For many, the concept of emphasis is confined to information structure. However, our understanding of the grammatical reflexes of emphasis is only partial as long as the expressive side of utterances is not taken into account. The book explores similarities, differences, and interactions between information structure and the expressive dimension of language in the domain of natural language grammar.

Specifically, this monograph demonstrates that specific word order options, sometimes in combination with discourse particles, yield meaning effects that are typical for the expressive side of utterances and endow them with an exclamative flavor. Approaching this issue from a syntactic point of view, the book shows that there are syntactic categories (e.g., a certain class of particle verbs) and word orders (e.g., certain fronting patterns involving discourse particles) that directly connect to expressive meaning components. The work presented in this monograph combines theoretical analysis with experimental evidence from both perception and production studies.
Read more

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Eduard Kögel, "The Grand Documentation: Ernst Boerschmann and Chinese Religious Architecture "
English | ISBN: 3110374943 | 2015 | 592 pages | EPUB, PDF | 27 MB + 66 MB
Ernst Boerschmann was the most influential foreign architectural researcher in China in the first half of the twentieth century. This book concerns his three-year research expedition through the Chinese Empire (1906-1909). He was the first Westerner to systematically document China's religious architecture, returning from his travels with thousands of photographs, sketches, and architectural surveys. His six major publications leading up to 1931, described here alongside the reactions they caused, were milestones on the path to formal study of Chinese architectural history, long before Chinese academics themselves began to take interest in the subject in the 1930s.

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Philip Jenkins, "The Great and Holy War: How World War I Became a Religious Crusade"
English | ISBN: 0062105094 | 2014 | 448 pages | AZW3 | 2 MB
The Great and Holy War offers the first look at how religion created and prolonged the First World War. At the one-hundredth anniversary of the outbreak of the war, historian Philip Jenkins reveals the powerful religious dimensions of this modern-day crusade, a period that marked a traumatic crisis for Western civilization, with effects that echoed throughout the rest of the twentieth century.

The war was fought by the world's leading Christian nations, who presented the conflict as a holy war. Thanks to the emergence of modern media, a steady stream of patriotic and militaristic rhetoric was given to an unprecedented audience, using language that spoke of holy war and crusade, of apocalypse and Armageddon. But this rhetoric was not mere state propaganda. Jenkins reveals how the widespread belief in angels and apparitions, visions and the supernatural was a driving force throughout the war and shaped all three of the major religions-Christianity, Judaism and Islam-paving the way for modern views of religion and violence. The disappointed hopes and moral compromises that followed the war also shaped the political climate of the rest of the century, giving rise to such phenomena as Nazism, totalitarianism, and communism.
Read more

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The Great Catholic Reformers: From Gregory the Great to Dorothy Day by C. Colt Anderson
English | November 1, 2007 | ISBN: 0809105799 | 288 pages | PDF | 2.13 Mb
The Second Vatican Council stated that the church is always in need of purification and renewal, but it did not attempt to describe how this process takes place. In THE GREAT CATHOLIC REFORMERS, C. Colt Anderson describes how reform takes place, what it looks and sounds like, and how it can be effective. He based these observations on historical models from a variety of historical and cultural contexts and covers the careers of Pope Gregory the Great, Peter Damian, Bernard of Clairvaux, Clare of Assisi, Catherine of Siena, Jean Gerson, Jan Hus, Gasparo Contarini, John Henry Newman, and Dorothy Day. The diversity of the great reformers in the Catholic tradition suggests that legitimate reform within the Church can operate from different spiritualities, employ either gentle or harsh critiques, use secular or canon law to enforce discipline, and can begin with lay men and women as well as with members of the religious or of the clergy. Since reform is about change, it is impossible to identify a universal set of characteristics for reform. Nevertheless, Anderson demonstrates that reform is rooted in the Christian idea of conversion or penance. This volume shows how our understanding of reform has extended over time from individual penance to institutions, laws, ecclesial systems, and societies. By citing these diverse models, the book encourages every Catholic to take up the difficult task of reform and provides them with examples that suit their own temperaments. Finally, the book urges tolerance for people who follow different approaches to reform. †

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[booksz]

Kati Marton, "The Great Escape: Nine Jews Who Fled Hitler and Changed the World"
English | ISBN: 0743261151 | 2006 | 288 pages | AZW3 | 1127 KB
Traces the early twentieth century journey of nine men from Budapest-including Edward Teller, Robert Capa, and Michael Curtiz-who fled fascism and anti-Semitism to seek sanctuary in America, where they made pivotal contributions to such causes as the development of the atomic bomb, the creation of the computer, and the evolution of modern photojournalism. 50,000 first printing.

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The Great Mental Models: Economics and Art (The Great Mental Models Series) by Shane Parrish, Rhiannon Beaubien
English | October 15, 2024 | ISBN: 0593720008 | 416 pages | PDF | 11 Mb
From the New York Times bestselling author of Clear Thinking andFarnam Street founder, Shane Parrish.

The fourth and final installment in the timeless Great Mental Models series.
Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models-representations of how something works that can scale onto other fields.
Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back.
Volume 4 of The Great Mental Models series delves into the realms of economics and art, presenting more than twenty-four valuable ideas with clear language and style. This book equips you with an understanding of the dynamics shaping our world. It will teach you strategies to leverage these principles and give you a significant edge in the aspects of life you value most.
Some of the mental models covered in this book include:
Creative destruction: New innovations must sometimes come at the cost of maintaining the status quo.Representation: The depiction of an idea can be visual, but it can also rely on symbols or other ideas.Genre: Creative expressions tend to be grouped according to socially constructed norms; while a work can play with or bend genre, it can't exist outside of genre.The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

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The Great Mental Models: General Thinking Concepts (The Great Mental Models Series) by Shane Parrish, Rhiannon Beaubien
English | October 15, 2024 | ISBN: 0593719972 | 208 pages | PDF | 10 Mb
Discover the essential thinking tools you've been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and "The Knowledge Project" podcast.

This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you.
Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models-representations of how something works that can scale onto other fields.
Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back.
The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results.
Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity.
This book will teach you how to:
Avoid blind spots when looking at problems.Find non-obvious solutions.Anticipate and achieve desired outcomes.Play to your strengths, avoid your weaknesses,... and more.
The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

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The Great Mental Models: Physics, Chemistry, and Biology (The Great Mental Models Series) by Shane Parrish, Rhiannon Beaubien
English | October 15, 2024 | ISBN: 0593719980 | 400 pages | PDF | 14 Mb
From the New York Times bestselling author of Clear Thinking andFarnam Street founder, Shane Parrish.

The second book in the timeless Great Mental Models series.
Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models-representations of how something works that can scale onto other fields.
Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back.
Volume 2 of The Great Mental Models series provides a collection of over twenty important concepts from physics, chemistry, and biology in a clear and accessible style. Not only will you better understand the hidden forces that influence the world around you, you'll also learn how those forces can work to your advantage.
Some of the mental models covered in this book include:
Leverage: When the application of a small force to one end results in a larger force at the other end.Inertia: An object (or organization) at rest will stay at rest unless acted upon by an external force.Activation Energy: The minimum amount of energy required to incite a chemical reaction.Ecosystems: A community of organisms that have complex relationships to each other.The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

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The Great Mental Models: Systems and Mathematics (The Great Mental Models Series) by Shane Parrish, Rhiannon Beaubien, Rosie Leizrowice
English | October 15, 2024 | ISBN: 0593719999 | 384 pages | PDF | 14 Mb
From the New York Times bestselling author of Clear Thinking andFarnam Street founder, Shane Parrish.

The third book in the timeless Great Mental Models series.
Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models-representations of how something works that can scale onto other fields.
Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back.
Volume 3 of The Great Mental Models series focuseson systems and mathematics, simplifying more than twenty-four key concepts from these technical fields into easy-to-understand terms. It provides insights into the unseen mechanisms that influence our environment and teaches you how to apply these principles to benefit your life.
Some of the mental models covered in this book include:
Margin of Safety: Engineers design for extremes, not averages. To create a robust system, ensure a meaningful gap between what the system is capable of handling and what it is required to handle.Compounding: The most powerful force in the universe can work in domains other than money.The law of diminishing returns: Inputs to a system lead to more output, up until a point where each further unit of input will lead to a decreasing amount of output.Regression to the mean: Above- or below- average performance tends to correct towards the average over the long term.The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

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The Great Pottery Throw Down: 20 Projects to Create at Home by The Great Pottery Throwdown
English | April 15th, 2025 | ISBN: 1837833443 | 176 pages | True EPUB | 64.16 MB
The Great Pottery Throw Down is the official tie-in to the popular Channel 4 show.

The Great Pottery Throw Down book is a practical and beautiful guide to creating in clay at home. Accompanying budding potters on their creative journey, this book teaches the basics of both handbuilding and throwing techniques before taking you through 20 projects inspired by the show's challenges. The projects are aimed to build on your skills as you work through them starting with an egg cup or mug and working up to a jug or teapot.
Covering a range of topics from setting up your space and choosing the right clay to the basics of using a wheel and the three core hand-building techniques (slab building, coiling and pinching) - this is an essential guide to pottery. The projects include spoon rest, vase, dinner plate, nesting bowls, plant pot, teacup, animal figurine, salad bowl and more. Once you have mastered the basics, finesse your creations with expert tips on decorating, glazing and firing your projects.
Discover the joy of the iconic Great Pottery Throw Down in your own home and open yourself up to a world of ceramic possibility.

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[booksz]

The Great Vaccine Coverup: Unsafe and Ineffective by Peter Ralph, Raelene Kennedy
English | May 27, 2024 | ISBN: 0645332852 | 325 pages | EPUB | 0.88 Mb
Twenty-three-year-old Caitlin Gotze was fit, strong, and healthy, but 49 days after her second Pfizer injection on 28 September 2021, she was dead.

Freedom of choice wasn't an option for Caitlin, and she either had the vaccine or she didn't have a job. Thousands of others suffered, but Caitlin paid the ultimate price when her human rights were cast aside by those who should have cared for her.
Dictatorial governments and bureaucrats mandated vaccines, coerced citizens, and instituted curfews. We were told that vaccinated people didn't carry the virus and didn't get sick. They did! We were locked down in our houses when fresh air was the best antidote. We were told to wear masks to protect our families, the community, and ourselves when they did virtually nothing.
The vaccines caused more deaths and harm than the aggregate of all other vaccines. Weasel words and slogans like 'serious and life-threatening side effects are very rare,' 'potential small increase in risk,' 'temporary,' 'minor,' and 'exceedingly rare' were touted as deceptive vaccine inducements.
'Purported' experts claimed the vaccines would prevent transmission. They didn't. Doctors were threatened with suspension if they criticized the vaccines and those who suggested or applied alternative, safer treatments were ostracized and called cranks and crackpots. The mainstream media aided and abetted governments in peddling the 'safe and effective' propaganda.
It will be years before the true extent of deaths and harm is known, but governments must never again be allowed to exercise draconian powers.

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Mint Editions, "The Great War in England in 1897"
English | 2017 | ISBN: 1513281011 | EPUB | pages: 264 | 1.0 mb
The Great War in England in 1897 (1894) is a novel by Anglo-French writer William Le Queux. Published at the height of Le Queux's career as a leading author of popular thrillers, The Great War in England in 1897 is a story of broken alliances, resistance, and international conflict. Using his own research and experience as a journalist and adventurer, Le Queux crafts an accessible, entertaining world for readers in search of a literary escape. Known for his works of fiction and nonfiction on the possibility of Germany invading Britain―a paranoia common in the early twentieth century―William Le Queux also wrote dozens of thrillers and adventure novels for a dedicated public audience. Although critical acclaim eluded him, popular success made him one of England's bestselling writers. In The Great War in England in 1897, a large Russian-French occupying force lands undetected on the coast of England. Having formed an alliance in secret, they make swift gains across England until reaching London, which they take control of with little difficulty. Shocked, defeated, and hemorrhaging hope by the day, the people of England look for their leaders to do anything to reverse their fate. Working in the shadows, a small resistance movement begins taking shape, eventually forming an alliance with Germany in order to not only free England of its occupation, but force France and Russia to retreat from their colonial gains around the world. Despite being rejected as alarmist in its time, The Great War in England in 1897 would prove prescient less than a decade after its publication with the outbreak of the First World War. Although Le Queux would revisit the theme of invasion throughout his career, his 1906 novel The Invasion of 1910 would virtually reverse the circumstances of The Great War in England in 1897, having Germany take over the country instead. This edition of William Le Queux's The Great War in England in 1897 is a classic novel reimagined for modern readers.

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The Greatest of All Time: A History of an American Obsession
English | 2025 | ISBN: 1009572733 | 183 Pages | PDF | 2 MB
Americans love to talk about 'greatness.' In this book, Zev Eleff explores the phenomenon of 'greatness' culture and what Americans really mean when they talk about greatness. Greatness discourse provides a uniquely American language for participants to discuss their 'ideal' aspirational values and make meaning of their personal lives. The many incarnations and insinuations of 'greatness' suggest more about those carrying on the conversation than they do about those being discussed. An argument for Abraham Lincoln or Franklin D. Roosevelt over George Washington as America's greatest statesman says as much about the speaker as it does about the legacies of former US presidents. Making a case for the Beatles, Michael Jordan, or Mickey Mouse involves the prioritization of politics and perspectives. The persistence of Henry Ford as a great American despite his toxic antisemitism offers another layer to this historical phenomenon. Using a variety of compelling examples, Eleff sheds new new light on "greatness" and its place in American culture.

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